The Price of Social Justice Sensitivity

This example from Australia isn’t corporate cancer so much as fatal corporate plutonium irradiation.

Cheer Cheese used to be called Coon, named after its founder, Edward William Coon. “Coon” is slang for abo, so for years cultural marxist activists pressured Coon to change its name.

In 2020 Coon caved and changed its name to Cheer. And then for no reason at all, people stopped buying their products:

The Canadian dairy behind Cheers cheese will close one of its Australian factories and sack up to 75 workers after major financial losses and milk supply issues. Saputo has announced it will close its Maffra factory in the Gippsland region of Victoria, less than a decade after it bought back the brand in 2015. The company will also reduce the capacity of its bulk powders production facility in Leongatha, southeast of Melbourne and the cheese packaging facility at Mil-Lel in South Australia.

Saputo Australia reported a $54.4m annual loss for the 12 months to March 31 – a stark difference to the $30.6m net profit in 2021.

$81 million in profit vaporized in one year thanks to corporate convergence. At this point, Corporate Cancer is probably one of the ten most important business books ever published. It might even be top five. And yet, virtually no one in the global corpocracy has read it, so clueless executives will continue to listen to the blandishments of their converged Diversity and Human Resources departments and nuke their own company’s financials as a result.

What could it hurt, they said. No one could possibly mind, they said. It’s just a little name change, they said…

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Twitter Flirts with Bankruptcy

The rapid decline of Twitter is the result of a false foundation on free money and fake advertisers rather than user-subscriptions.

At least six executives have reportedly resigned from Twitter this week. The social media platform’s new owner, Elon Musk, called an all-hands meeting on Thursday, announcing a return to office hours and mentioning the possibility of bankruptcy unless the company can find a way to become profitable.

Among the departures was the head of safety and moderation, Yoel Roth, Bloomberg reported, citing insider sources. Musk had kept Roth on despite complaints from conservatives that he had been responsible for much of the political censorship on the platform – one of the reasons the Tesla and SpaceX CEO cited for buying the company.

“The economic picture ahead is dire,” Musk wrote in an email calling the meeting, according to the New York Times. “Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn.”

Unless Twitter can generate profits from its $8 monthly Blue program, bankruptcy is a very real possibility, Musk reportedly said, adding that the platform is currently too dependent on advertising.

All of the social media giants are, to greater and lesser degrees, fraudulent corporate structures. They are not actually real businesses as one learns about business in business school or Econ 101. Their nominal customers are not their customers, but rather, their “advertisers”, who are not actually advertisers as one is taught in Marketing 101, but Clown World conduits for free money provided to ticket-takers. They are totally – and I mean TOTALLY – dependent upon a constant flow of external “investment” money. In most cases, the total “investment” into them far exceeds their actual revenue.

For example, Patreon’s peak monthly payout, in July 2022, is $26 million. Since they take an average of 6 percent, this means their average monthly revenue is around $1.6 million. Ergo, their peak annual revenue is around $20 million and their total lifetime revenue from 2013 is around $60 million, while as of one year ago, Patreon had received $413.3 million in funding over 10 rounds. This strongly suggets that Patreon is not, and never will be, a viable business under its current revenue model. The same is true of Twitter and other public companies propped up by various forms of “investment”; rising interest rates and falling stock prices mean that the flow of money these corporations require to operate is beginning to dry up.

This is why UATV and Arktoons have been subscription-based from the start. And this is why it is so important to subscribe to at least one service, because it is the only foundation that is real and capable of keeping things going over an extended period of time.

As a community, we have an amazing opportunity here. The corporate fakes and frauds that have siphoned up all of the public awareness by providing “free” services are beginning to crumble. As with the Great Depression, the giants of the 2060s and beyond will be the agile and determined operations that survived and thrived during the Great Collapse.

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The Free Money Stopped

Now Facebook is planning to fire even more workers than Twitter did:

Just over a week ago, Meta CFO Dave Wehner confidently stated that the not-so-giant tech firm will basically freeze headcount and limit new hiring…

With the shares down 36% since then (and is down over 70% this year), something has apparently changed extremely fast.

The Wall Street Journal reports that, according to people familiar with the matter, Meta is planning to begin large-scale layoffs this week. As of the last earnings, Meta had over 87,000 employees (and has never seen a quarterly decline in headcount in its 18 year history)…

The WSJ sources say that layoffs are expected to affect many thousands of employees and an announcement is planned to come as soon as Wednesday, with company officials having already told employees to cancel non-essential travel beginning this week.

Many thousands….

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The Problem Remains

Elon Musk cut Twitter’s staff in half, but didn’t remove the corporate cancer:

Social media platform Twitter has made good on its warnings and slashed 50% of its workforce, the company’s head of safety and integrity Yoel Roth announced in a tweet on Saturday.

“Yesterday’s reduction in force affected approximately 15% of our Trust & Safety organization (as opposed to approximately 50% cuts company-wide), with our front-line moderation staff experiencing the least impact,” he tweeted, emphasizing that the team responsible for monitoring and preventing misinformation and harmful content on the platform has remained largely intact.

According to Roth, battling misinformation on the platform will remain a top priority for Twitter. The same goal was emphasized by the company’s new owner, billionaire Elon Musk, in his own tweet.

Trust not in ticket-taking billionaires. No matter what they say, no matter what they do, they aren’t on your side. An evil that is more efficient is still evil.

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Midwit, Confirmed

I never thought Elon Musk was intelligent. I can’t recall reading a single thing that he was reported to have said that indicated any sign of higher intelligence. And now it’s evident that his pattern-recognition skills are nonexistent.

Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists.

Elon Musk, 4 November 2022

Imagine that. It’s not as if for the last decade, corporations haven’t been losing massive amounts of business and abandoning entire markets at the behest of the activists. See: Intel, DC, Marvel, Disney, etc. Perhaps someone should have sent him a copy of Corporate Cancer before he went through with the acquisition.

I have the impression that the ongoing travails of Twitter are going to be of great benefit to parallel economy icons such as Gab and Unauthorized over time.

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That Pretty Much Sums It Up

We covered this on the Darkstream last night. There was never any reason whatsoever to believe that Elon Musk – a ticket-taker par excellence – had any intention of standing up against the Prometheans and their determination to control the mainstream media Narrative, which now includes Twitter, Google and Facebook as well as the older organizations like ABCNNBCBS, the NYT, and the wire services.

But the speed with which Musk bowed down before those he serves was a little startling, even for those of us who had zero faith in his intentions. Considering how bad his public behavior is, one hesitates to even try to imagine what the information harvesters must have on him concerning his private conduct.

That being said, it’s still nice to see there are some positive consequences of his takeover of Twitter.

Twitter’s new owner Elon Musk plans to lay off about half of the social media company’s employees in an effort to cut costs, Bloomberg reported on Wednesday, citing sources. According to the report, the cuts will affect about 3,700 of Twitter’s 7,500 staff. Employees being let go will reportedly be informed of the decision this Friday.

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50 Percent is a Good Start

But I suspect Elon Musk will soon discover that it’s not enough to cut Twitter’s staff in half.

Elon Musk will ax “around 50%” of Twitter’s staff within the next few days, according to a new report. The immediate terminations could save the new Twitter CEO significant money.

Just days after Musk’s goliath $44 billion acquisition of Twitter, a massive amount of layoffs for the big tech company could arrive as early as Saturday. There could be job cuts of “about 50%” of Twitter’s 7,500-person workforce, according to a report from the New York Times.

“I was told to expect somewhere around 50% of people will be laid off,” Ross Gerber – CEO of Gerber Kawasaki Wealth and Investment Management – told the New York Times. Gerber said he was informed about the layoffs by Jared Birchall – the head of Musk’s family office.

A report from last month claimed that Musk was going to cut Twitter’s staff by nearly 75%. On Wednesday, Musk told Twitter employees that he doesn’t plan to fire 75% of the workforce, according to Bloomberg.

Apparently a substantial amount of bonuses will vest on Tuesday, November 1, so it would make sense to make it a very unhappy Halloween for soon-to-be former Twitter employees.

But I wouldn’t get even remotely excited about the coming changes at Twitter. It’s just moving from Insane Hard Globalist Left to Sane Moderate Globalist Left. It’s still enemy ground run by a corporate celebrity ticket-taker.

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Yes, And?

A white individual complains about a preference for black employees:

I know a company diversity officer whose salary is $160k plus bonuses. His entire job revolves around how to avoid hiring qualified whites for unqualified blacks. He also provides special treatment and exceptions to blacks for their underperformance which is about 95 percent of them.

Not long ago, he offered a corporate scholarship to a black graduate student. This student ultimately scored in the BOTTOM 10 percent of his class and was hired to a position when hundreds of white candidates scoring in the TOP 10 percent of their class were not hired because they were white.

So what? Why shouldn’t a corporation hire whomever they want to hire? Isn’t that what free association is all about?

Of course the deck is stacked. That’s fine! All they’re doing is creating opportunity while teaching you that all that equalitarian nonsense about meritocracies and equal opportunities was a lie from the start.

Stop believing nonsense and start looking out for the interest of your family, your community, and your people. There is no such thing as “equality” or an “idea nation” and life isn’t fair.

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Abandoning the Indefensible

Even the corpocratic media has reluctantly thrown in the towel on Dem Rangz despite being more than willing to accept the sadistic defacing of Tolkien’s legacy, to endorse the rampant blackwashing, and to osculate the Bezosian backside:

I’ve come to a sad realization: The creators of Amazon’s The Lord Of The Rings: The Rings Of Power know how to create spectacle, but they don’t know how to tell a good story.

There it is, scrawled in blood on the wall. The writers and showrunners responsible for this show could have won me over with good fan-fiction. They could have tossed Tolkien’s lore onto a bonfire and I’d have been perfectly happy if they’d simply crafted an enjoyable story with characters I care about.

Unfortunately, The Rings Of Power is written so poorly it defies even my worst fears. Oh yes, I was awed and impressed by the opening two episodes just like many others. But my how quickly a badly written TV series can wear out its welcome once the shimmer fades….

Galadriel’s adventure in Númenor is honestly just embarrassing. She arrived there—after being rescued—and effectively just bullied everyone in her path like the elven version of a steamroller. The queen regent has her hands full from the moment Galadriel barges through the door, and soon she’s demanding to see the king, then asking for an army.

Miriel has to lock her up and then pack her off back to the elves just to get her to stop. Then—thanks to petals falling from a tree*—she decides to take her back and commit her people—who moments earlier were all but chanting “death to the elves!”—to a war in a strange land? Everything taking place in Númenor is just a shortcut for the plot. Move the plot forward at all costs no matter how many characters are butchered in the process. (I wrote about the hilariously bad Black Speech spy note recently which is another great example of the shoddy writing in this show)>

Instead of actual character drama, the creators of Rings Of Power simply make everyone bicker and argue with one another all the time. Whether that’s Isildur and his father and friends, Elrond and Durin, Nori and the village elders, Bronwyn and the village idiots, or Galadriel and, well, everybody—all anyone seems to do is argue.

The people Galadriel wants to go save are evil and stupid and some of them seem ready to throw in with Sauron at the drop of a pin. But for some reason we’re supposed to care about Galadriel’s quest to go fight to save them from the Enemy?

As an aside, here’s a thought for those producing future films and television series: if casting a cute blonde with a mild case of resting bitch face in the place of an ethereal blonde beauty is enough to functionally derail an A+++ production, imagine how much you are lowering the odds of your own little project being successful if you submit to the creative death by diversity that the Hellmouth is presently demanding?

It’s never a good sign when the most entertaining thing about a production is the commentary on its ongoing immolation.

Anyhow, back to A SEA OF SKULLS. Lodi is discovering he’s got a new task at hand, and he’s not very happy about it….

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