This example from Australia isn’t corporate cancer so much as fatal corporate plutonium irradiation.
Cheer Cheese used to be called Coon, named after its founder, Edward William Coon. “Coon” is slang for abo, so for years cultural marxist activists pressured Coon to change its name.
In 2020 Coon caved and changed its name to Cheer. And then for no reason at all, people stopped buying their products:
The Canadian dairy behind Cheers cheese will close one of its Australian factories and sack up to 75 workers after major financial losses and milk supply issues. Saputo has announced it will close its Maffra factory in the Gippsland region of Victoria, less than a decade after it bought back the brand in 2015. The company will also reduce the capacity of its bulk powders production facility in Leongatha, southeast of Melbourne and the cheese packaging facility at Mil-Lel in South Australia.
Saputo Australia reported a $54.4m annual loss for the 12 months to March 31 – a stark difference to the $30.6m net profit in 2021.
$81 million in profit vaporized in one year thanks to corporate convergence. At this point, Corporate Cancer is probably one of the ten most important business books ever published. It might even be top five. And yet, virtually no one in the global corpocracy has read it, so clueless executives will continue to listen to the blandishments of their converged Diversity and Human Resources departments and nuke their own company’s financials as a result.
What could it hurt, they said. No one could possibly mind, they said. It’s just a little name change, they said…