SJW entry point: HR

Dr. Helen reviews a new book about Human Resources and how SJWS use it to converge corporations:

Silicon Valley and the tech industries are the next targets. If you’re a manager at a tech company, we’ll suggest some ways to protect your people from HR and its emphasis on credentials and affirmative action (AA) over the best fit for a position. Corporate leaders need to be sure their HR departments are managed to prevent infiltration by staff more interested in correct politics than winning products. And we’ll show why appeasement of diversity activists is a dangerous strategy that may make your organization a target for further extortionate demands.

The next battlefield after high tech is discretion in hiring–which the activists believe must be limited to force employers to hire any candidate “qualified” for a job as soon as they apply. Only a few radicals are proposing this kind of blind hiring now, but continuing successes in getting firms to bow to their diversity demands will result in a list of new demands. We have already seen Seattle pass an ordinance requiring landlords to rent apartments to the first applicant who qualifies. And similar movements in hiring–supposedly to prevent discrimination by eliminating management choice of who to employ–are coming soon.

Of course, no one who has read SJWs Always Lie will be even remotely surprised by any of this. The good news is that all of this corporate convergence is creating a whole range of new opportunities as the converged corporations begin to pursue social justice objectives rather than serving their customers. It’s not a question of whether SJWs can ruin a company they converge.

Once they’ve entered, it’s only a question of when. And as long as we’re on the subject of SJWs, this probably as good a time as any to mention the latest from Dark Lord Designs.


CLIO & ME: An Intellectual Autobiography

“Martin van Creveld ranks high among military historians, and given the changes in technology since Napoleonic Times, his work is a necessary supplement to Clausewitz.” 
– Jerry Pournelle

Dr. Martin van Creveld is a significant contributor to the literature of war. A Professor Emeritus at the Hebrew University, Jerusalem, Dr. van Creveld is one of the world’s leading writers on military history and strategy, with a special interest in the future of war. He is fluent in Hebrew, German, Dutch, and English, and has authored more than twenty books, including the influential Technology and War: 2000 BC to the Present (1988), The Transformation of War (1991), and The Culture of War (2010). He is known for his development of the concept of “nontrinitarian” warfare as well as contributing two books to the 4GW canon, and he is deeply respected by military officers and professional strategists around the world.

CLIO & ME: An Intellectual Biography is Dr. van Creveld’s most personal book, an honest, heartfelt account of his lifelong love affair with the Muse of History. It is an autobiography, not of the life, but of the mind, and as such, will be of great interest to historians and students of history alike. This “intellectual autobiography” reveals one of the great historical minds of the 21st Century to be eternally curious, endlessly inquisitive, and, unexpectedly, possessed of more than a little charm. CLIO & ME: An Intellectual Biography is 288 pages, DRM-Free, and retails for $4.99 on Amazon.

I have to say that has been a real pleasure for me to work with Martin, who is very warm and friendly in person, in stark contrast to the vast and coldly calculating mind that one occasionally glimpses in his work. He is certainly the only Castalia author with whom I am on hugging terms. But it is not at all surprising to learn that some of his professors later confessed themselves to have been intimidated by him in his youth. This is a rare opportunity to see inside the head of a genuine genius, with the historian’s lens reversed and turned on himself for a change.

Anyone who admires the military historian must read this work, of course, but it will also be of interest to those who enjoy reading biographies.


THE NINE LAWS by Ivan Throne

Castalia House is proud to announce its first mindset book, THE NINE LAWS, by Ivan Throne. Ivan, also known as Dark Triad Man on Gab and Twitter, is an impressive man who has overcome many difficulties and life-challenges through accepting the callous disregard of the world and ruthlessly imposing his own will upon it.

Do you dare to discover what you’re truly capable of? 


THE NINE LAWS is your living manual of power, distilled for you by the man who was forced to build it to survive. The author forged this system over decades of cruel experience. It began with profound trauma in early childhood, shaped itself during long training in the eastern warrior arts, and was polished amidst financial industry competition and family crisis. Master this content, and deliver yourself to a place that few men ever reach: joyous mastery of your own fate. 


This book is not for the uncertain or the timid. THE NINE LAWS is designed for men who are acutely aware that one lifetime is all they have to pursue and achieve their sacred purpose. Far more than a mere self-help book, or a simple collection of advice and ideas, THE NINE LAWS is a gravely serious operating system for success in a dark world.


Read it. Train it. Live it. Survive the dark world with momentous ferocity, and triumph.


THE NINE LAWS is 371 pages, DRM-Free, and retails for $9.99 on Amazon.


PREFACE: THE DYING CHILD

The man sat across the sterile room and watched his child dying.


He had stood calmly under the hostile machine guns of the Soviets within the charred and shattered rubble of Berlin in service to his Crown and country. He had then crossed the world to America where he built and lived, loved and raised his family.


Now this former reporter could do nothing but watch, and wait, and take notes in a sad and tired hand on a yellow legal pad, recording details with the practiced habit of a journalist as fever migraines prodded his youngest son into crying, wakeful pain. The boy would writhe, then subside into exhausted silence on the bed once more.


Bruises covered him where intravenous lines had been run for weeks into his hands and arms, his feet and ankles. With each passing day there were fewer places to insert fresh ones, fewer issuances of hope from doctors and nurses who were reduced to mere attendants of pain and no longer able to act as healers.


Days and nights were a blur, for sleep and waking were run not by play and rest, by meals and repose, but by the fits and starts of fever and the incomprehension of the innocent who woke in the dark hours before dawn and cried and cried with pain at the soft light that glowed from the nurse’s station.


As the weeks went by the man documented the progression of meningitis that writhed in the skull of his child, burning the boy’s mind away and murdering his senses.


“His hearing is going,” the man wrote.


“Even in the pain, he can tell something is happening to him, and complains that he cannot hear.”


The love and helplessness inscribed into those pages shone from the written words.


The documentation stopped near the end, when against all odds the fevers broke and the doctor took the man aside and said to him, “It’s happened. We saved him.”


The grave illness had lost. The pain was gone, and the gift of calm and sleep had replaced the tossing and turning of agony and pressure within the golden head of the young child.


Soon enough the boy went home to his family, and entered into a world where nothing made sense any longer. The world had been turned upside down, and everything had been severed.


He was deaf. Birds, laughter, music, human connection through voices had all been stolen by the disease and the fevers and the drugs pumped into him with desperate hope and quantity.


The boy could no longer walk, for the nerves that connected his inner ears to his brain had been burned away. There was no longer an up or down to perceive, and even a simple attempt to stand on his own made the world tumble and turn and the floor would leap up and slam into him without sympathy.


The voice of his mother, which used to sing to him and lull him to sleep as one of the sweetest sounds of the universe, was now silent. There was only the great effort of slowly mouthing words, beginning the long and exhausting process of teaching the boy to lip read as if his life depended on it… and it did.


The living feeling of connection with friends and family was severed forever. No longer could the boy simply listen and be an integral and accepted partner of humor and discussion, of sharing and whispers. He was now a permanent outsider, cut off and reduced to an observer rather than an equal participant.


Gone were the dreams of a little boy to be an astronaut, a firefighter, a policeman, a soldier. Never again would a future be possible that relied upon the ability to hear, to listen, and act.


And so the boy was dependent, and hurting, and terrified, and did not understand. And finally the day came when the family sat down to dinner, and he laid on the floor and cried for help, because he could not walk. And not one person came, and he laid there alone in miserable despondency.


Until he started to scream in rage.


Then his older sister came down, and stood over him. And when she spoke, she made certain he could read her lips and understand.


“Get up and walk,” she said. “Quit wailing.” Her face was harsh and neutral. “The world isn’t going to help you.”


And she turned away, and went back up the short flight of stairs to the kitchen and the family.


The boy laid there for a moment, stunned, and rebelliously enraged at reality.


Then something contracted inside him, and he sat up. He looked at the stairs, then silently wiped his face.


He crawled to those stairs and dragged himself upwards, furious, finally reaching the chair next to his father. Then he gasped and clambered until he had pulled himself onto it. Not one person at the table glanced at him or offered assistance. When he was seated, his father looked over and calmly offered him a serving of dinner. But in that Englishman’s eyes was the glint of the most powerful approbation that an officer of the Royal Horse Guards can give another man.


It was respect, and the boy never forgot that look.


I was four years old.


Kim Kardashian robbed in Paris!

Yeah, right.

To return to matters of actual interest to me, it’s interesting to see how, despite authoring two volumes of a significant new book, Francis Fukuyama’s public relations efforts appears to have been sidelined into an ongoing defense of the indefensible, which are his collective attempts to defend and retroactively redefine his increasingly ludicrous End of History thesis:

In the summer of 1989, the American magazine the National Interest published an essay with the strikingly bold title “The End of History?”. Its author, the political scientist Francis Fukuyama, announced that the great ideological battles between east and west were over, and that western liberal democracy had triumphed. With anti-communist protests sweeping across the former Soviet Union, the essay seemed right on the money. Fukuyama became an unlikely star of political science, dubbed the “court philosopher of global capitalism” by John Gray. When his book The End of History and the Last Man appeared three years later, the qualifying question mark was gone.

The “end of history” thesis has been repeated enough to acquire the ring of truth – though it has also, of course, been challenged. Some critics have cited 9/11 as a major counterexample. Others have pointed to the rise of Islamic fundamentalism and the Arab spring as proof that ideological contests remain.

But Fukuyama was careful to stress that he was not saying that nothing significant would happen any more, or that there would be no countries left in the world that did not conform to the liberal democratic model. “At the end of history,” he wrote, “it is not necessary that all societies become successful liberal societies, merely that they end their ideological pretensions of representing different and higher forms of human society.”

Fukuyama was talking about ideas rather than events. He believed that western liberal democracy, with its elegant balance of liberty and equality, could not be bettered; that its attainment would lead to a general calming in world affairs; and that in the long run it would be the only credible game in town. “What we are witnessing,” he wrote, “is not just the end of the cold war, or a passing of a particular period of postwar history, but the end of history as such: that is, the end point of mankind’s ideological evolution and the universalisation of western liberal democracy as the final form of human government.”

Fukuyama drew on the philosophy of Hegel, who defined history as a linear procession of epochs. Technological progress and the cumulative resolution of conflict allowed humans to advance from tribal to feudal to industrial society. For Marx, the journey ended with communism; Fukuyama was announcing a new destination.

For a long time his argument proved oddly resilient to challenges from the left. Neoliberalism has been pretty hegemonic. Over the last three years, however, in a belated reaction to the 2008 bank bailouts, cracks have started to appear. Global Occupy protests and demonstrations against austerity have led many commentators on the left – including the French philosopher Alain Badiou in The Rebirth of History and Seumas Milne in his collection of essays The Revenge of History – to wonder whether history is on the march once again. “What is going on?” asks Badiou. “The continuation, at all costs, of a weary world? A salutary crisis of that world, racked by its victorious expansion? The end of that world? The advent of a different world?” He tentatively regards the uprisings of 2011 as game-changing, with the potential to usher in a new political order. For Milne, likewise, developments such as the failure of the US to “democratise” Iraq and Afghanistan, the financial crash and the flowering of socialism in Latin America demonstrate the “passing of the unipolar moment”.

What remains an open question is whether these developments – dramatic as they are – will actually result in anything.

Frankly, the whole thing is somewhat of a disappointment to me. To discover that Jesus Jones’s conception of “watching the world wake up from History” is both more sophisticated and accurate than Fukuyama’s is devastating to anyone who would fancy himself an intellectual.

Fukuyama’s mistake was to apply History’s end to liberal democracy rather than to Marxism, where it belonged.

Anyhow, both Fukuyama and Marx were wrong. They went full-Hegel. Never go full-Hegel. And you can’t bring back ideology in multicultural societies where identity politics are destined to rule until they are homogenous again.


FEAST OF THE ELFS by John C. Wright

Castalia House is extremely pleased to announce that the second book in A Tale of Moth and Cobweb, The Green Knight’s Squire Book Two, FEAST OF THE ELFS by John C. Wright, is now available. This is classic fantasy the way you remember it from your youth, true high fantasy in the mode of The Dark is Rising, The Chronicles of Prydain, and The Once and Future King.


Gilberec Parzival Moth is a strange and lonely boy who has grown up without a father, raised by a single mother who moves from town to town in fear of something she will not name. His only friends are animals, with whom he has always been able to speak. And although he has begun to learn about his true heritage of Twilight, he also discovers that the modern world is not always friendly towards monster-slaying knights errant, particularly when the police encounter them covered in blood that is not their own.


But the long arm of the Twilight world reaches even into the jail cells of Asheville, North Carolina. Gilberec soon finds himself bound to the service of an ancient writ and a higher law, and traveling to eldritch places filled with enchanted creatures, immortal lords and ladies, and dangerous temptations. FEAST OF THE ELFS is the second book of The Green Knight’s Squire, the first volume of A Tale of Moth and Cobweb, an astonishing new series about the magical worlds of Day, Night, and Twilight by John C. Wright.



John C. Wright is one of the living grandmasters of science fiction and the author of THE GOLDEN AGE, AWAKE IN THE NIGHT LAND, and IRON CHAMBER OF MEMORY, to name just three of his exceptional books. He has been nominated for the Nebula Award, for the Hugo Award, and his novel SOMEWHITHER was awarded the inaugural Dragon Award for Best Science Fiction Novel at Dragon Con 2016.

The Green Knight’s Squire Book TwoFEAST OF THE ELFS is 175 pages, DRM-free, and $4.99. If you enjoyed Mr. Wright’s SWAN KNIGHT’S SON, then you will definitely enjoy the next book in A Tale of Moth and Cobweb. It is, in the opinion of more than a few readers, some of his best work to date.

From the reviews of the first two Moth & Cobweb books:

  • A sequel that’s better than its predecessor. It’s a great story written by a master of the English language.
  • This latest offering from John C. Wright is one of his most charming. A modern coming of age story that stands head and shoulders above the genre by virtue of its moral clarity.
  • John C. Wright, the celebrated author of Awake in the Night Land, Somewhither, and Iron Chamber of Memory, outdoes his already formidable body of fantastical works with his newest fantasy novel, Swan Knight’s Son.
  • This is the kind of tale the Men of the West might have regaled their sons with, and if the dark tide is turned, may yet again.
  • I wish I could give this book six stars. The writing was exceptional. You could feel the chivalry ringing in every word. Lifts the soul and makes you yearn to reflect what is righteous and true
  • The book is even faster-paced than the original, and packed with more adventures…. Wright has already scored a classic in the genre here.

Which Cernovich book should you read first?

Mike Cernovich considers the question: which book should you read first? Gorilla Mindset or Danger & Play?

A lot of people ask me whether they should read Gorilla Mindset or Danger & Play: Mike Cernovich’s Guide to Life first. It’s a complicated question, so here’s the short answer:

  • If you are over 18 and enjoy edgier content, read Danger & Play first.
  • If you’re under 18 or want a more accessible, helpful version of me, then read Gorilla Mindset first.

Every man, woman, and child can benefit from Gorilla Mindset. Danger  Play is for dominant adult men and the women who want to understand their mindset. Gorilla Mindset is my general interest book.

Women read Gorilla Mindset. Aggressive alpha men read Gorilla Mindset. Teenagers read it. You could bring Gorilla Mindset to church. There’s zero politics in it. You wouldn’t know which political candidate I support.

Danger & Play is my edgier, aggressive book.

Long-time blog readers prefer Danger & Play to Gorilla Mindset. That doesn’t mean one book is better than the other. As Vox Day observed in his review of Danger & Play:


It’s not a book you would necessarily want to give to a young man under the age of 18. The saltiness and worldliness of the book is not inappropriate, nor is it particularly offensive by modern standards, but it does tend to preclude giving it to teenagers or putting it in your local school library. I didn’t hesitate to have my son read Gorilla Mindset, I would probably wait until he was 18 or 19 to have him read Danger & Play: Essays on Embracing Masculinity.

That’s a fair criticism, and indeed Danger & Play is a niche book.

Actually, it’s not criticism at all. It’s just aimed at a different, more specific, and older market. I would recommend starting with Gorilla Mindset because it is less personal and more practical. It’s advice for your life. Danger & Play, on the other hand, helps you better understand the author of Gorilla Mindset, how he originally derived and developed its lessons, and how he has applied them in his life. In other words, the latter provides a deeper understanding of the former, therefore the former should be read first.


Buyer’s remorse

I have to admit, I’m vastly amused at the thought of what must have gone through Patrick Nielsen Hayden’s mind when he read this little bloviation from his star author. Or better yet, the mind of the executive at Macmillan who has to defend Tor’s underperformance in 2016 to the Germans.

This year I’ll publish/have published a novella, stories in three anthologies, a short story collection and a video game. Not a bad year.

No, not bad. But of course, that’s really not what Tor Books pays him for. What appears to be missing there is the very small matter of a novel. Or two. That being said, I had better not cast too many stones, lest I find myself again addressed as “Vox RR Day” come January. Hey, I’m working on it!

Regardless, it’s a simple fact that the mainstream publishers are now in decline.

Financial reports for the first half of 2016 from five major publishers showed that none of the companies had a sales increase in the first half of the year; HarperCollins had the best top-line performance, with only a minor sales decline compared to the first six months of 2015. Earnings fell at three publishers in the period and rose at two. Though sales of print books have stabilized, all five reporting publishers said sales of e-books fell in the first six months of 2016 compared to the January–June 2015 period.

Sales at Penguin Random House were down nearly 11 percent, at -10.7 percent. HarperCollins did well to remain essentially flat for the first two quarters. And it’s only going to get worse, as independent publishers, self-publishers, and Kindle Unlimited continue to take an increasing share of the market.

Remember, publishing is not a zero-sum game, it is a NEGATIVE-SUM game. Because the market is shrinking, every sale Castalia makes represents more than one previous-year sale lost to the gatekeepers. And if you think they’re acting crazy now, just wait until Barnes & Noble goes down and takes one or more of the big publishers with them.


ALIEN GAME by Rod Walker

I am very pleased to be able to announce that Rod Walker has published his second science fiction novel with Castalia House. If you liked MUTINY IN SPACE, there is very little chance you will not also enjoy ALIEN GAME.

With nothing to do but work or lose himself in the dubious digital pleasures of the Netrix, Sam Hammond finds himself bored beyond belief on the oppressive planet of New Princeton. And when he gets himself in trouble for a stupid act of vandalism, he has the choice of spending a year in prison or working off his time as an indentured servant for anyone who buys his contract. 

He might have chosen prison if he’d known that he’d find himself working security for a safari colony on a jungle world where the herbivores are the size of a stadium, the apex predators are vicious lizards that can turn themselves almost invisible, and the skies are filled with huge, acid-breathing fliers. But when New Princeton’s Minister of Ecology arrives for a visit with a spaceship full of wealthy and powerful guests, Sam discovers that it is Man who is the most dangerous animal on the planet. 

Rod Walker is the New New Heinlein, and ALIEN GAME marks another step in the return of science fiction to its classical form and historical heights. Written in the style and tradition of Robert Heinlein’s 12 classic juvenile novels published by Scribner, ALIEN GAME is an exciting tale of space, technology, courage, independence, and the indomitable spirit of Man.

ALIEN GAME is Rod Walker’s second book in his Old School SF series. It is not a sequel to MUTINY IN SPACE, but is set in the same universe of the Thousand Worlds. While the books are intentionally written to be reminiscent of the twelve so-called juveniles of Robert Heinlein, they are not slavish imitations or color-by-numbers copies; it would probably be more accurate to describe them as being two parts Heinlein, one part Correia.

Let’s just say Mr. Walker and I are considerably more comfortable with guns, and rocket launchers, and orbital artillery, than Alice Dalgliesh, Heinlein’s editor at Scribner, ever was. Written by Rod Walker and edited by three-time Hugo-nominated editor Vox Day, ALIEN GAME is 160 pages, DRM-free, and $4.99. Available only on Amazon.


Congratulations, Dragon Award winners!

I’m very pleased to report that Somewhither, by John C. Wright, has been awarded the inaugural Best Science Fiction Novel at Dragoncon.

And I am equally happy to be able to say that Ctrl-Alt-Revolt! by Nick Cole, has been awarded Best Apocalyptic Novel.

Congratulations are also due to Larry Correia, whose Son of the Black Sword was a well-merited Best Fantasy Novel winner, and to Castalia author-to-be Brien Niemeier, who won Best Horror Novel  for Souldancer.

The 2016 Dragon Award winners:

Best Science Fiction Novel
Somewhither: A Tale of the Unwithering Realm, John C. Wright (Castalia House)

Best Fantasy Novel
Son of the Black Sword, Larry Correia (Baen)

Best Young Adult / Middle Grade Novel
The Shepherd’s Crown, Terry Pratchett (Harper)

Best Military Science Fiction or Fantasy Novel
Hell’s Foundations Quiver, David Weber (Tor)

Best Alternate History Novel
League of Dragons, Naomi Novik (Del Rey)

Best Apocalyptic Novel
Ctrl Alt Revolt!, Nick Cole (Castalia House)

Best Horror Novel
Souldancer, Brian Niemeier (Self-published)

Best Comic Book
Ms. Marvel

Best Graphic Novel
The Sandman: Overture, Neil Gaiman & J.H. Williams III (Vertigo)

Best Science Fiction or Fantasy TV Series
Game of Thrones

Best Science Fiction or Fantasy Movie
The Martian

Best Science Fiction or Fantasy PC / Console Game
Fallout 4 by Bethesda Softworks

Best Science Fiction or Fantasy Mobile Game
Fallout Shelter by Bethesda Softworks

Best Science Fiction or Fantasy Board Game
Pandemic: Legacy by ZMan Games

Best Science Fiction or Fantasy Miniatures / Collectible Card / Role-Playing Game
Call of Cthulhu Roleplaying Game (7th Edition) by Chaosium Inc.


What Men Read

A best-selling author explains.

What Men Read

I was doing an interview a few weeks ago for Women of Bad Assery when I started to wonder if it was actually true that men – and young boys – refuse to read books written by women or starring women.  It wasn’t actually hard to disprove it – JK Rowling may have used her initials to hide her gender, or so I have been told, but I read quite a few other books by women when I was a child.  The gender of the writer alone had no influence on me.  Nor too did I automatically dismiss a book starring a girl.

What did have an influence was school.  The vast majority of the books I was forced to read at school were boring.  Teachers – both male and female – would select books that bored me to tears.  Thankfully, by then I already had the reading bug.  Boys who didn’t, who only knew reading as a chore, didn’t read when they didn’t have to read.  They found it a tedious process – and preferred watching television instead.

So … what did all the books I liked have in common?

Most of them featured adventure.  The characters would be pitted against a remorseless enemy or given a task to do.  It didn’t really matter if the task was large or small, a thinking enemy or a force of nature; all that mattered was the challenge, the urge to overcome and triumph over one’s circumstances.  The characters didn’t simply exist, the characters had something to do.

Harry Potter works, at least for the first five books, because it fits neatly into this pattern.  Harry escapes the mundane world and flies straight into a world of magic, but gets pitted against a string of deadly foes.  All of his books feature Harry being challenged – Goblet of Fire being the most dramatic example – and overcoming his challenges.  Everyone who wants to argue that Dumbledore is a poor headmaster because Harry has to deal with the problem-of-the-book is missing the point.  The series works because Harry is the one who deals with the problem.

This is true for a lot of my childhood favourites.  The Famous Five and The Secret Seven all feature mysteries that have to be solved.  Hood’s Army and The Demon Headmaster all feature battles against deadly enemies.  And all of them are exciting reflections of the way young boys think.  They want adventure.

Good children’s books also avoid gender politics.  Both Danny the Champion of the World and Matilda are popular with children of both genders, even though one features a male hero and the other a female.  Both books work for male readers because they fit into the pattern I detailed above – Matilda is pitted against her family, who try their hardest to drag her down, and her sadistic headmistress.  Danny is pitted against his schoolteacher and the aristocratic moron who owns the nearby woods.  To add to this, Danny and his father are effectively rebelling against unwanted restraints.

Matilda is, in some cases, an interesting example.  Although Matilda herself is very definitely a young girl, women are not portrayed any more or less positively than men.  There is no sense that Matilda is waging war on the patriarchy, but on people who want to crush her soul (her parents) or physically harm her (the headmistress).  Indeed, the first person we are shown to get the better of the headmistress is a young boy.  And, as gross as that scene is to an adult, it is precisely the sort of thing a young boy would find hilarious.

The closest thing Matilda comes to any form of sexism is Matilda’s mother remarking to her that men are rarely as clever as they think they are.  But it’s hard to argue the point when she’s talking about her immensely stupid and crooked husband.

Good children’s books are also free of romance and sex.  You’d think this was obvious, but still … Most young boys are significantly put off by any hint of romance – they don’t understand the facts of life, let alone how they relate to their own life.  They certainly don’t want to consider the differences between males and females.  Romance was never a big part of Harry Potter because young boys don’t want to read about it.

Successful female characters – characters who appeal to young boys – are often very similar to men.  They take on challenges and overcome them; they have problems, but they overcome them on their own.  Even when they are not tomboys – George of The Famous Five, for example – they are rarely completely feminine.  They balance their strengths with weaknesses.  Dinah Glass of The Demon Headmaster is incredibly intelligent, but she’s also the only one of the good guys vulnerable to the Headmaster’s power.  That doesn’t stop her from playing a major role in his defeats.

This leads to another problem.  It is much easier for a young boy to imagine being Harry Potter than it is to imagine being Hermione Granger.

These patterns do not change as young boys turn into men.  The lust for adventure, for a meaningful life, is still there.  Romance – even as readers become more aware of gender and sex – is still a secondary concern.  Successful books always have the main character taking on a challenge and solving it.  If there is a love interest in the book, the romance is still secondary to the overall story.

Books that do feature romance heavily tend to do poorly with young men.  Twilight, for example, isn’t particularly popular with male readers, if only because they find it hard to identify with Bella and loathe Edward.  Books that focus on the main character worrying over stereotypical feminine concerns are rarely interesting to young men.  Indeed, books that concentrate on feminine issues often make men uncomfortable. Marketing them to young men is a waste of time.

Indeed, I’ve noticed a pattern in books written for teenagers and young adults.  The majority of male writers concentrate on adventure, the majority of female writers concentrate on romance.  Obviously, there are exceptions, but I think it’s largely true.

I think the most successful books – at least, the ones that attract young male readers – are the books that speak to our imaginations.  We want to be free and independent, we want to pit ourselves against the world, we want to do great deeds and soar high.  And we want to solve our own problems, to pick ourselves up after getting knocked down and carry on.  In a sense, we all want to be ‘special snowflakes’ – but we want to earn it, not have it handed to us on a plate.

Books that are not successful tend to focus on characters who do not appeal to young male readers.  A main character who is an idle layabout, a bully, a sneak, a coward, a whiner … they rarely appeal.  And even if they do, what lessons are they teaching?  Books that put men down, that make us out to be stupid or animals or just plain obnoxious … they appeal to us about as much as misogynist books appeal to women.

If you happen to be a teacher, or a parent, remember the golden rule.  Reading should never be a chore.  Indeed, reading is a learned skill.  And the more young boys enjoy reading, the more they will read.