Even though the publishers and the media gatekeepers won’t cancel the celebrity writer they propped up for decades, the reading public isn’t having it any longer:
I work as a bookseller at a large independent bookstore in New England, and I recently generated a sales report to see whether or not sales have decreased for Gaiman books. While I can’t share exact figures, I thought people here might be interested to know that his sales dropped significantly since the release of the Vulture article in late April 2025.
Initially, I just checked for all titles Gaiman’s name is on, comparing sales quantity from May 2024–April 2025 to quantity from May 2025–April 2026, and the decrease in items sold was a little over 50%. To eliminate confounds and see if this was organic customer response to Gaiman’s authorship, I then restricted the comparison to only include sales of items with all following parameters:
- part of a section I know saw increased year-over-year sales during May 2025–April 2026
- part of a section overseen by a book buyer who I know doesn’t order less books out of ethical compunction
- Gaiman recorded as an author (instead of as penning an introduction, like on the 60th Anniversary Edition of Fahrenheit 451)
- stocked continuously from May 2024–April 2026
This left me only with books from our adult fantasy and graphic novel sections (though sales were still large enough to be a decent sample). This time it was about a 45% decrease. Still very massive.
Interesting, is it not, that such a famously litigious individual has suffered such material losses and yet has not filed a defamation lawsuit against a) any of the alleged victims, b) the responsible reporters, or c) the responsible publications.