An absurd ex post facto explanation for the Bud Light marketing fiasco that naturally appeals to Smart Boys has been making the rounds:
Bud Light’s controversial partnership with transgender influencer Dylan Mulvaney could have been a “strategic” attempt to permanently alter the brand’s audience, according to an anonymous former employee.
The popular beer brand came under fire in April after a post from Mulvaney’s Instagram account featured a personalized Bud Light can. The backlash to the brand in response to partnering with the transgender figure led to a massive slump in sales.
Though the company’s CEO insisted in a statement that it “never intended to be part of a discussion that divides people,” the ex-Anheuser-Busch worker suggested that the move was intentional.
“[Employees] expressed the fact that they were shocked. ‘Why would they do this? What were they thinking?’ Especially now. This is the worst; it’s like the worst time yet, the best timing yet if a company were trying to change the way it operates from a corporate level. And that’s just my opinion,” he said to OutKick’s Tomi Lahren, “Many of us are talking about that like they planned it in a way…like a strategic destruction of Bud Light.”
This has been spreading around social media courtesy of the dumber sort of conservatives and conspiracy theorists. It’s one thing to reject the mainstream narrative on the very sound grounds that a) the observable facts don’t support the narrative and b) the media always lies. Always be suspicious of any explanation that depends upon a motivation.
Since Smart Boys habitually claim retroactive intent for their stumblings and bumblings, and since they love to see things that everyone else doesn’t, especially things that aren’t there, it’s no surprise that the explanation appeals to them. They would LOVE to explain the REAL reason Bud Light’s marketing team immolated its own product, which of course couldn’t possibly be related to the reason the entire game, book, and movie industries have been doing the same.
After all, wouldn’t exactly the same motivation account for THE RINGS OF POWER? The strategic destruction of Amazon Studios!
To accept a substitute motivation for what has been the observable motivation of the corpocracy for the last decade on the basis of a suggested possibility that is the opinion of an uninformed former employee borders on the retarded. Especially when that “they MEANT to do that” motivation very usefully absolves the SJWs of their responsibility for the failure, thereby encouraging other SJWs in other corporations to continue metastasizing their cancers.
Come to think of it, perhaps we should be encouraging the Smart Boys here after all…
UPDATE: Heckuva plan, Brendan!
Sales are down, A-B’s stock price is getting crushed and CEO Brendan Whitworth is planning a tour across America to save the brand. Now, Anheuser-Busch is also writing checks to Bud Light distributors losing business, according to Beer Business Daily. Some distributors will be paid $.20 to $.50 per case depending on how bad sales have fallen, according to the report. Anheuser-Busch will also pick up the tab for any fuel and freight surcharges.