The next Fox News

I don’t think NBC understands how Fox News foxnewsed them and the rest of the ABCNNBCBS cabal:

Media insiders are buzzing that Andy Lack wants NBC to become “the next Fox News” after he poached cable stars Greta Van Susteren and Megyn Kelly from the network. “He believes he’s building MSNBC and NBC into the next Fox. It seems the network wants to take a more conservative tone,” a source said.

I know when I think about the forefront of conservative thought, the first thing I think about is OJAY! I SEE… OJAY! and the woman who spent months attacking the victorious Republican candidate for president before cutting off her hair in a fit of frustrated spite.

If Andy Lack seriously wants to take on Fox News, he should hire Milo, Cerno, Glenn Reynolds, Lauren, and Stefan. He can bring in Jonah Goldberg, Mark Steyn, and a few pretty talking redheads for the moderate crowd, and Ms Blaire White for SJW points.

Yeah. That won’t happen.


The winning will continue

The medias, both conservative and mainstream, are shocked and awed to witness Trump actually doing what he said he would do:

In his first frantic week at the White House, Donald Trump is doing almost exactly what he promised to do during his campaign, stunning those who thought he’d adapt his style as president.

Trump has signed an executive order to begin building a wall on the Mexican border and doubled down on his promise to renegotiate the North American Free Trade Agreement and repeal ObamaCare.

Actions to temporarily suspend visas for people coming to the United States from a number of Muslim nations are expected to come soon.

Trump hasn’t stopped tweeting either, nor has he quit his habit of launching into new fights seemingly on a whim. Much of his first week in office has been dominated by his claims, without any evidence, that massive voter fraud cost him a popular vote victory to Hillary Clinton. On Wednesday, he announced a “major investigation” into his unsubstantiated claims about voter fraud.

President Obama famously said that “elections have consequences” in explaining to Republicans why he was moving forward with a nearly $1 trillion stimulus plan and his signature healthcare bill. Now Trump is showing Washington and the world the truth of Obama’s words.

During the campaign, Trump’s critics dismissed his ambitious agenda as rhetoric that he’d back away from once in office.

If candidate Trump beat the odds and made it to the White House, they said, The Trump Show will surely grind to a halt once he’s confronted with the realities of governing.

It hasn’t turned out like that at all.

“Enough all talk, no action. We have to deliver,” Trump told Republican lawmakers Thursday. “This is our chance to achieve great and lasting change for our beloved nation.”

I like that fact that Viceroy Mike Pence has already put Congress on alert that it is not going to be permitted to slow the God-Emperor’s onslaught. Donald Trump clearly understands what is at stake, and it appears that he is providing a salient example to other Western leaders, putting some steel in the spine of hitherto unreliable leaders such as British Prime Minister Theresa May, who said “let’s stand together and halt eclipse of the West.”

Strong words, although I would have preferred her to say that she is committed to Making England Great Again. If she was wise, she would offer Scotland another vote, encourage them to pursue independence, then have the Parliament vote on Brexit. However, given the Conservative majority in the House of Commons, that’s not actually necessary. All she really has to do is refuse to let the MPs vote freely, as the Labor Party is already committed to supporting Brexit by Labour leader Jeremy Corbyn, and Parliamentary endorsement for Brexit as well as the invocation of Article 50 will be secured.


3rd Generation Politics

There is clearly a ruthless strategist behind the God-Emperor’s executive blitzkrieg of the last three days, and I strongly suspect it is someone who is familiar with the work of both Col. John Boyd and Mike Cernovich. The unprecedented speed with which the executive orders is not merely intentional, it is strategic.

What I believe we’re seeing is the marriage of two tactics: the Observe, Orient, Decide, and Act (OODA) Loop and Cernovich’s media cycle disruption described in MAGA Mindset, being combined into a strategic approach designed to render the media’s mass firepower irrelevant.

Notice how the media was still trying to figure out how to best go about attacking the rather unspecific undermining of Obamacare when Trump dropped the more highly targeted EPA freeze and pipeline orders on them. They had barely begun to even report on those acts when news of the immigration-related orders was then leaked. The God-Emperor is using executive momentum and his ability to make rapid decisions to disrupt and neutralize the mainstream media’s vast, but cumbersome communications apparatus. Much like the Germans created maneuver warfare to avoid the formidable artillery barrages of the Allies and break through the trenches in WWI, Trump is using high-speed maneuver politics to smash the three-day media cycle, thereby preventing his opponents from targeting any individual action.

I’ll discuss this in more detail in tonight’s Darkstream. But it really is a brilliant strategy, and it bodes extremely well for the more radical and populist aspects of the Trump coalition. If my read on this is correct, his executive orders are going to become increasingly radical, and increasingly specific, as the media, the Democrats, and the conservative-corporate opposition increasingly reel back in disarray.

This is, almost certainly, a new generation of political strategy, and one that appears to have the potential to render the Left’s cultural high ground almost completely impotent.


Instapundit on Trump’s media strategy

As usual, Glenn Reynolds presents an intelligent perspective that will go almost completely ignored by the very media to whom, and about whom, he is talking:

First, the thing to understand is that, as I’ve said before, one of the changes going on with Trump generally is the renegotiation of various post-World War II institutional arrangements. One of those is the institutional arrangement involving the press and the White House. For decades, the press got special status because it was seen as both powerful, and institutionally responsible. (And, of course, allied with the Democrats who were mostly in charge of setting up those postwar institutional arrangements). Now those things have changed. If the press were powerful, it would have beaten Trump. If it were responsible, it wouldn’t be running away with fake news whenever it sees a chance to run something damaging to Trump. And, of course, there’s no alliance between Trump and the media, as there was with Obama.

So things will change. The press’s “insider” status — which it cherishes — is going to fade. (This is producing waves of status anxiety, as are many other Trump-induced institutional changes). And, having abandoned, quite openly, any pretense of objectivity and neutrality in the election, the press is going to be treated as an enemy by the Trump Administration until further notice.

In fact, Trump’s basically gaslighting them. Knowing how much they hate him, he’s constantly provoking them to go over the top. Sean Spicer’s crowd-size remarks are all about making them seem petty and negative. (And, possibly, teeing up crowd-size comparisons at next week’s March For Life, which the press normally ignores but which Trump will probably force them to cover).

Trump knows that the press isn’t trusted very much, and that the less it’s trusted, the less it can hurt him. So he’s prodding reporters to do things that will make them less trusted, and they’re constantly taking the bait. They’re taking the bait because they think he’s dumb, and impulsive, and lacking self-control — but he’s the one causing them to act in ways that are dumb and impulsive, and demonstrate lack of self-control. As Richard Fernandez writes on Facebook, they think he’s dumb because they think he has lousy taste, but there are a lot of scarily competent guys out there in the world who like white and gold furniture. And, I should note, Trump has more media experience than probably 99% of the people covering him. (As Obama operative Ben Rhodes gloated with regard to selling a dishonest story on the Iran deal, the average reporter the Obama White House dealt with “is 27 years old, and their only reporting experience consists of being around political campaigns.” In Rhodes’ words, “they literally know nothing.”)

The counter-move for the press isn’t to double down on anti-Trump messaging. The counter-move is to bolster its own trustworthiness by acting more neutral and sober, and by being more trustworthy. If the news media actually focused on reporting facts accurately and straightforwardly, on leaving opinion to the pundits, and on giving Trump a clearly fair shake, then Trump’s tactics wouldn’t work, and any actual dirt they found on him would do actual damage. He’s betting on the press being insufficiently mature and self-controlled to manage that. So far, his bet is paying off.

I can’t say I’m surprised. As an astonishingly perspicacious and remarkably handsome gentleman once observed, SJWs always double down.


Inaugural Darkstream

I’ll be doing a ‘scope tonight to discuss the inauguration of the God-Emperor at 7 PM Eastern. If you want to tune in, comment, and ask questions, be sure to follow me here so that you’ll be alerted when it goes live.

This is the open thread to discuss the ascendance of the God-Emperor to the Cherry Blossom Throne today.

UPDATE: All right, we’re on in 10.

UPDATE: If you’d like to watch the replay of The God-Emperor Ascends, in which I discuss the 10 points that most struck me about Donald Trump’s speech today, you can do so here.


The Alt-Right comes to Washington

Politico appears to be more confused than anything about what the Alt-Right is, what it represents, who is in it, or even what it is called:

Known until recently as the “alt-right,” it is a dispersed movement that encompasses a range of right-wing figures who are mostly young, mostly addicted to provocation and mostly have made their names on the internet. On the less extreme end, they include economic nationalists and “Western chauvinists” like Yiannopoulos, who wants to purge Islam from the United States and Europe; the movement also encompasses overt white nationalists, committed fascists and proponents of a host of other ideologies that were thought to have died out in American politics not long after World War II. Over the course of Trump’s campaign, these ideas came back to life in chat rooms, on Twitter and on the fringes of the internet—driven by supporters united by their loathing of progressives and their feeling of alienation from the free market Republican Party as it defined itself before Trump’s takeover.

This “new right” is now enjoying something of a moment. It’s not clear whether the movement helped fuel Trump’s rise or just rode its coattails. But energized by his success, this loose confederacy of meme-generating internet trolls, provocateurs and self-appointed custodians of Trumpism has begun making plans to move into Washington’s corridors of power, or at least shoulder their way into the general vicinity. When they look at Washington—a besuited city that moves to the rhythm of lobbying and legislative calendars and carefully worded statements—they see an opportunity for total disruption, the kind of overthrow the movement already takes credit for visiting on American politics….

For a bunch of media-driven provocateurs, members of the new nationalist right can be highly particular about their interactions with the mainstream press. Longtime bloggers Vox Day and Steve Sailer agreed to answer questions for this story only in writing. Charles Johnson agreed to an interview on the condition that he would also record it, a tactic more commonly employed by prominent politicians. He also declined to be photographed, explaining that only one photographer is allowed to take his picture for publication….

Yiannopoulos said he still talks to Bannon, but he declined to say about what. He disavowed any interest in Washington past the inaugural festivities. “Everybody in politics is a cunt,” he said. “They’re boring, untalented, unattractive people.” The real fight, he thinks, is the culture war he’s waging on college campuses. Yiannopoulos said he will leave Washington after Trump’s inauguration weekend with no desire to return.

“I’m like Cincinnatus,” he said, comparing himself to the 5th century B.C. patrician who was appointed dictator of Rome to repel an invasion and promptly returned to civilian life after the crisis passed. “I want to go do this shit and go back to my fucking farm.”

Since the guy completely wasted my time, didn’t bother to quote me once – although, admittedly, doing so would have risked puncturing his prefabricated narrative about the Alt-Right going to Washington – and neglected to mention the name of Mike’s “Finnish publishing house”, in this case I’ll provide the full set of questions and answers. I don’t care if they want to ignore me, that’s fine. But if you repeatedly contact me, ask me questions, and then ignore my answers, well, don’t be surprised when I ignore your future requests.

This reminds me of the sports media, and the way that they constantly complain that the athletes either don’t talk to them or refuse to give them anything but canned answers. Who do they think taught them to do that? The media clearly doesn’t like the fact that we won’t talk to them on the phone, and it won’t be long before they are complaining that we don’t bother responding to their emails anymore. Well, you see, Mr. Journalist Reporter, since you’re obviously not going to utilize any of the answers we’re giving you, there simply isn’t any reason to talk to you in the first place.

This is why Stefan Molyneux doesn’t bother with them at all. I may need to further alter my media policy in imitation of his. Or perhaps I’ll simply tell everyone who contacts me to go talk to Milo. All they really want is quotes from him anyhow, so we might as well cut right to the chase.

Hi Vox,


Can I interview you for Politico Magazine about your plans for the next four years?

I didn’t respond to that. I shouldn’t have bothered responding to the next one, obviously.

 Hi Vox,


Bumping this to the top of your inbox. Can we arrange an interview?

Certainly. However, please note that I only do written interviews. We can do as many rounds of follow-up as you require.

Do you expect your writing will gain more traction in Washington during the Trump administration than it has in recent years?

I would tend to think so. Considering that I publicly predicted both the 2008 financial crisis and the Trump presidency long before they happened, it would seem to make sense to pay attention to those commentators utilizing effective predictive models rather than those that have proven repeatedly false. Regardless of what people think about it, it is increasingly obvious that the Alt-Right is the only philosophical perspective that is in line with both current science and the present historical trends.

Have you been to DC since Election Day? Are you planning to spend more time in DC during the Trump administration ? (I’m not sure where you’re based)

No, I haven’t been there in years. And I have no intention of going there in the future.



Do you or other intellectuals you’re in touch with have plans for building a lasting political movement?

I have absolutely no interest in building a political movement, ephemeral or lasting. I am solely interested in writing books, designing games, and understanding what is true to the greatest extent of my ability to recognize it. While some of the people with whom I am in touch are actively involved in politics, and I support their efforts, that’s just not something in which I’m interested. My parents were involved in politics and that exposure was sufficient to dissuade me from it.

What was your parents’ political involvement and how did it dissuade you from pursuing politics?

They were heavily involved in Minnesota politics and were both delegates at the 1988 RNC. My father also ran Pat Robertson’s presidential campaign in Minnesota and was close with Ralph Reed and the Christian Coalition. What I saw in the inner circles of the Republican Party was that with a few principled exceptions, most of the establishment figures cared about nothing but influence and money. They viewed ideology as something to keep the rubes occupied.

That’s why Donald Trump smoked the GOP establishment so badly. He listened to the people and embraced their causes. The professional Republicans had been tuning them out for at least 28 years.

Plans to set up think tanks or run candidates for office or set up other political infrastructure?

None at all.

Do you have thoughts or plans on how to gain wider acceptance for ideas that are currently treated as taboo?

Reality has a way of imposing itself on societal taboos. Identity politics are upon the USA whether we like them or not. Acceptance for the Alt-Right perspective will occur due to the continued failures of liberalism and conservatism alike, as it is already obvious to anyone who is paying attention that the idea of a shiny happy multicultural, multireligious America is a complete and utter failure. How much more failure has to happen before people reluctantly abandon their false philosophical models cannot be known, but we know that sooner or later, they will.

In other words, we don’t have to do anything but continue to point out the obvious to everyone, and eventually, inevitably, the sane and stable elements of the America public will come to accept it.




Who else should I talk to for this article?

Mike Cernovich, Peter Turchin, Milo Yiannopoulos, the Men of the West blog.

Do you have contact info for Molyneux?

Yes, but he won’t talk to you. He never talks to the media in any form.


The Deep State’s war

Against Donald Trump and democracy in America:

FOR MONTHS, the CIA, with unprecedented clarity, overtly threw its weight behind Hillary Clinton’s candidacy and sought to defeat Donald Trump. In August, former acting CIA Director Michael Morell announced his endorsement of Clinton in the New York Times and claimed that “Mr. Putin had recruited Mr. Trump as an unwitting agent of the Russian Federation.” The CIA and NSA director under George W. Bush, Gen. Michael Hayden, also endorsed Clinton, and went to the Washington Post to warn, in the week before the election, that “Donald Trump really does sound a lot like Vladimir Putin,” adding that Trump is “the useful fool, some naif, manipulated by Moscow, secretly held in contempt, but whose blind support is happily accepted and exploited.”

It is not hard to understand why the CIA preferred Clinton over Trump. Clinton was critical of Obama for restraining the CIA’s proxy war in Syria and was eager to expand that war, while Trump denounced it. Clinton clearly wanted a harder line than Obama took against the CIA’s long-standing foes in Moscow, while Trump wanted improved relations and greater cooperation. In general, Clinton defended and intended to extend the decadeslong international military order on which the CIA and Pentagon’s preeminence depends, while Trump — through a still-uncertain mix of instability and extremist conviction — posed a threat to it.

Whatever one’s views are on those debates, it is the democratic framework — the presidential election, the confirmation process, congressional leaders, judicial proceedings, citizen activism and protest, civil disobedience — that should determine how they are resolved. All of those policy disputes were debated out in the open; the public heard them; and Trump won. Nobody should crave the rule of Deep State overlords.

Yet craving Deep State rule is exactly what prominent Democratic operatives and media figures are doing. Any doubt about that is now dispelled. Just last week, Chuck Schumer issued a warning to Trump, telling Rachel Maddow that Trump was being “really dumb” by challenging the unelected intelligence community because of all the ways they possess to destroy those who dare to stand up to them:

And last night, many Democrats openly embraced and celebrated what was, so plainly, an attempt by the Deep State to sabotage an elected official who had defied it: ironically, its own form of blackmail.

Greenwald warns about what will happen if the Deep State’s claims turn out to be, not only unverified, but false. “Many people will conclude, with Trump’s encouragement, that large media outlets and anti-Trump factions inside the government are deploying “Fake News” to destroy him. In the eyes of many people, that will forever discredit — render impotent — future journalistic exposés that are based on actual, corroborated wrongdoing.”

The example he chose – Trump lawyer Michael Cohen’s trip to Prague – has already been shown to be false. So, what Greenwald should have said is that many people will correctly conclude that the media and the Deep State are utilizing Fake News to attack the God-Emperor Ascendant, and that they are doing so in vain.


McCain, the FBI, and Showergate

The Fake News Showergate saga just keeps getting better. Now McCain and Carl Bernstein are involved.

Sworn Donald Trump enemy John McCain admitted Wednesday that he passed the dossier of claims of a Russian blackmail plot against the president-elect. The Arizona senator issued a public statement amid mounting questions of his exact role in the affair – and how a document riddled with errors and unverifiable claims came to be published.

‘Late last year, I received sensitive information that has since been made public,’ he said. ‘Upon examination of the contents, and unable to make a judgment about their accuracy, I delivered the information to the Director of the FBI.’

The chain of how the document reached the FBI is not officially known. However Carl Bernstein, the Watergate reporter who contributed to the first story about its existence, published by CNN on Tuesday afternoon, suggested that McCain was handed it by a former British ambassador to Moscow.

Bernstein told CNN: ‘It came from a former British MI6 agent who was hired from a political opposition research firm in Washington who was doing work about Donald Trump for both republican and democratic candidates opposed to Trump.

‘They were looking at Trumps business ties, they saw some questionable things about Russians, about his businesses in Russia, they in turn hired this MI6 former investigator, he then came up with additional information from his Russian sources, he was very concerned by the implications of it, he then took it to an FBI colleague that he had known in his undercover work for years, he took it to this FBI man in Rome who turned it over to the bureau in Washington in August.

‘And then, a former British ambassador to Russia independently was made aware of these findings and he took the information to John McCain – Senator John McCain of Arizona – in the period just after the election, and showed it to McCain – additional findings.

‘McCain was sufficiently disturbed by what he read to take it to FBI director James Comey himself personally, they had a five minute meeting the two men, very little was said, McCain turned it over to him and is now awaiting what the FBI’s response is to that information.’

The identity of the former British ambassador has not been disclosed.

Only one former British ambassador to Washington remains in UK government service, Sir Tim Barrow, who went on to be Foreign Office political director and is now Britain’s ambassador to the European Union.

Obama was a terrible president. No doubt about it. Dreadful. But it really does appear that McCain would have been considerably worse. Anyhow, by the time this is over, I won’t be surprised if Lee Harvey Oswald, Madonna, and Woodstock all somehow factor in.

Meanwhile, the God-Emperor Ascendant himself is giving a press conference that will presumably address this. He’s every bit as combative as during the campaign; now he’s talking about the DNC vulnerability to hackers and “the horrible things” that John Podesta said about Hillary.

The media is addressing him as “Mr. President-Elect”. Feels good. HOLY CATS! He just announced that both the President and the Vice-President are NOT governed by conflict-of-interest laws and has been for several administrations.

I don’t think the media is ready for this level of openness.

“I am not going to give you a question. You are fake news” 
– President-Elect Donald Trump to CNN

This is what EIGHT YEARS OF WINNING is going to look like.


Metafake news and golden journalism

Apparently it’s not that hard to provoke the mainstream media into eviscerating itself:

The saga over alleged Russian interference in the U.S. elections took another sinister turn Tuesday, as it was claimed that U.S. intelligence officials provided President-elect Donald Trump with a charge that the Russians had obtained dirt on him.

U.S. officials allegedly included a two-page synopsis of ‘kompromat’ – Russian for compromising material – as part of their security briefing of Trump on Friday.

The material was based on memos compiled by a British intelligence operative who was considered ‘credible’ by the U.S. intelligence community, CNN reported. Disclosure FBI sat on damaging allegations will enrage Democrats after Comey went public with Anthony Weiner material just before election

What is believed to be the 35-page document itself was published by Buzzfeed, which pointed out that it contained errors. Little of its contents can be independently verified, while there has been no official confirmation of the details of the briefing and Donald Trump has branded the claims as ‘fake’.

The document claims Russian sources told the operative that they had extensive material on the now president-elect – including a secret film of him in the suite where President Obama stayed in Moscow, watching prostitutes committing degrading sex acts on the bed where the president slept.

Trump himself has already dismissed the claims, tweeting: ‘FAKE NEWS – A TOTAL POLITICAL WITCH HUNT!’

See, now THIS is how you mock the media and take away its credibility and power, not NAZI-Larping. Let’s just say any time you manage to get Rick Wilson, the CIA, and CNN to bite – and inspire a formal denial from the Kremlin – you have achieved MegaTroll status. One simply has to give the media what they desperately want in a multilayer package that sounds sufficiently believable to them.

MILO himself is looking on with appreciation and thinking, “damn, this guy is good! I mean, like ME good!”

It’s really rather remarkable that neither the conservative nor the mainstream media have developed any ability to scent the presence of channers at work yet. This tends to support the notion that they mostly consist of hypersolipsistic women and socially challenged gamma males, neither of whom have any idea how humans actually work.

From Writeup for Cernovich:

On january 10, Buzzfeed posted a story under the byline of Ken Bensinger, Mark Schoofs and Miriam elder titled “these reports Allege Trump Has Deep Ties To Russia” and posted a link to a document alleging, among other things, that russia has been cultivating trump for 5+ years, that trump has been in constant contact with the kremlin for information on his opponents, and perhaps most inflammatory, that there are many recorded instances of blackmail of trump in sexual misconduct. A prominent claim is that trump rented the presidential suite of the Ritz Carlton Hotel in moscow, where he knew that the Obamas had slept in; he them hired a number of prostitutes to perform a ‘golden shower’ (pissplay) on the bed and in the room.

Noted #nevertrump voice Rick Wilson later commented on twitter, stating that the report “gave a new meaning to Wikileaks” and that the report was the reason everybody was fighting so hard against the election of Trump.

The remarkable thing? It’s all fake. And not only fake; it’s a prank perpetuated by 4chan, on Rick Wilson himself. A post on 4chan on october 26 stated “mfw managed to convince CTR and certain (((journalists))) on Twitter there’ll be an October surprise on Trump this Friday” along with a picture of a smug face with a hash name.


on november 1, a person without a picture but is assumed to be the same person posted “So they took what I told Rick Wilson and added a Russian spy angle to it. They still believe it. Guys, they’re truly fucking desperate – there’s no remaining Trump scandal that’s credible.”

on january 10, moments after the story broke and began to gain traction on social media, a person with the same smug grin face, and the same hash title for the picture, stated “I didn’t think they’d take it so far.”

This story has taken on something of a life of it’s own. Going through Rick Wilson’s twitter, you can find many different stories from the time that he had shown the story to a wide number of anti-trump news sources, trying to find a news organization that would actually publish the story. During that time period, he referred to it often as ‘the thing’, and often playing coy with followers on the content with the story with anybody who was not also a #Nevertrumper. Unconfirmed sources has people as high up as John McCain giving the story to FBI Director James Comey to attempt to verify the story. Given that Rick Wilson runs in Establishment circles, it is not an impossible scenario that long-serving senators are falling for what amounts to a 4chan troll trump supporter creating an ironic October Surprise out of wholecloth to punk a GOPe pundit who derogatorily referred to them as single men who masturbate to anime.

I remember Rick Wilson’s “October Surprise” hints and assuming that they would amount to nothing. But I was wrong. /pol/ rickrolled him. This truly exceeds expectations.

UPDATE: The Kremlin has officially denied the story.

UPDATE: Even a cursory read should have been sufficient to determine the report was fake. From Instapundit: British intelligence describes events surrounding the “World Cup Soccer tournament.” This is a dead giveaway. First, the Brits don’t say “soccer”. Second, as far as the Brits are concerned, there is only one World Cup. “World Cup Soccer tournament” sounds about as credible as “The National Tackle Football Premier Cup”.

UPDATE: Jake Tapper was involved in CNN pushing the story. He must be really desperate to move the focus away from Pizzagate. I wonder why?

UPDATE: Downing Street sought to distance itself from a report – apparently compiled by a former MI6 operative – claiming the Russians have a file of incriminating material on the president-elect.


All your rhetoric are belong to us

A GamerGate tactic goes mainstream and the mainstream media backs down fast.

When Jim DeMint wanted to dis a TV interviewer’s suggestion that Obamacare has merits as well as flaws, the former senator and tea partyer used a handy putdown: “You can put all that under the category of fake news.”

When conspiracy theorist Alex Jones wanted to deny a CNN report that Ivanka Trump would take over the East Wing offices traditionally occupied by the first lady, he used the same label.

And when a writer for an arch-conservative website needed a putdown for ABC’s chief White House correspondent Jonathan Karl, he reached for the obvious: “fake-news propagandist.”

Fake news has a real meaning — deliberately constructed lies, in the form of news articles, meant to mislead the public. For example: The one falsely claiming that Pope Francis had endorsed Donald Trump, or the one alleging without basis that Hillary Clinton would be indicted just before the election.

But though the term hasn’t been around long, its meaning already is lost. Faster than you could say “Pizzagate,” the label has been co-opted to mean any number of completely different things: Liberal claptrap. Or opinion from left-of-center. Or simply anything in the realm of news that the observer doesn’t like to hear.

“The speed with which the term became polarized and in fact a rhetorical weapon illustrates how efficient the conservative media machine has become,” said George Washington University professor Nikki Usher.

As Jeremy Peters wrote in the New York Times: “Conservative cable and radio personalities, top Republicans and even Mr. Trump himself . . . have appropriated the term and turned it against any news they see as hostile to their agenda.”

So, here’s a modest proposal for the truth-based community.

Let’s get out the hook and pull that baby off stage. Yes: Simply stop using it.

The Alt-Right and conservatives managed to jujitsu the rhetorical term “fake news” so easily because the best rhetoric is rooted in truth. And because it is readily observable that no one reports more false information than the mainstream media, there were far more examples that could be reasonably described as “fake news” to be found in the mainstream media than were being spread around social media by the Right. Ergo, it stuck to them rather than to their targets, and blew up in their faces.

That doesn’t mean the tactic will work every time, only when the truth is more in line with the Right’s use of the rhetorical term than the Left’s. Of course, that will be most of the time, as the shameless dishonesty in this piece demonstrates:

“the label has been co-opted to mean any number of completely different things: Liberal claptrap. Or opinion from left-of-center. Or simply anything in the realm of news that the observer doesn’t like to hear.”

No, it hasn’t, as it was instead applied to mean false information presented as accurate news by the mainstream media. Notice that Left can’t afford to be completely honest even when they are affecting to do so, which is why they will always be vulnerable to rhetorical jujitsu of this sort. And on a tangential note, observe that this is why larping and “mocking” the media by playing along with its narrative is always a mistake, as doing so strengthens their rhetoric and eliminates the possibility of turning it around on them.

If you don’t understand the tactic’s connection to #GamerGate, it is an application of the frequently used GG tactic of taking over enemy hashtags, also known as “all ur hashtag are belong to us”. I even described this specific tactic in modest detail in SJWs Always Lie.