A gushing Forbes article on the importance and elegance of deluxe books:
When Joanna Reynolds first became CEO of The Folio Society in 2016, the London-based publishing company known for its beautifully illustrated hardcover editions of classic books had been steadily losing money for a decade and was on the verge of being sold. “It kind of lost its way,” Reynolds, a veteran of Time Life Europe and Reader’s Digest, tells me over Zoom. From its post-war inception in 1947, Folio operated as an annual book club, with members signing up to receive four titles a year. “That model everywhere had kind of died, really,” adds Reynolds. “So we [made] a complete change.”
That 21st century innovation not only required the phasing out of an obsolete business model, but also the expansion of what Folio could publish in terms of genre (i.e. moving into science fiction, fantasy, and children’s content), the number of books it could release a year (from four to between 40 and 50), and how those books were marketed to the public.
Most important, however, is maintaining a brand associated with handcrafted beauty and elegance. Every deluxe edition put out by Folio is made with the intention of having the resultant tome occupy prime real estate on a book lover’s shelf for years to come. Such commitment to visual sophistication attracts acclaimed authors, artists, and even fellow publishers like Marvel Entertainment.
Still, I couldn’t help noticing that the Forbes article left out one rather significant element that one would think would have been both timely and relevant.
Neil Gaiman has been removed from UK agent Casarotto Ramsay & Associates’ client list after the Good Omens writer has faced a string of sexual misconduct allegations over the past six months. The change to Casarotto Ramsay’s client list comes amid a wave of creative partners severing ties with Gaiman and his work. Anansi Boys publisher Dark Horse Comics has dropped the once-celebrated writer, while a UK stage production of Coraline was canceled this week.
The Terry Pratchett Estate has now cut ties to Gaiman as well. Apparently pTerry’s heirs have had their fill of Gaiman attempting to trade on a close friendship that was, at the very least, greatly exaggerated, if not entirely fabricated. A one-time co-writing experience is seldom indicative of being bestest buddies, especially when one of the co-writers a) did most of the work and b) is observably disinclined to ever repeat the experience.
Below is a screenshot of the Folio Society’s website from this very morning, only six months after the beginning of #GaimanGate. The reason all the novels by other authors are on the list of 32 (!) Gaiman-related books is because Folio asked Gaiman to provide their deluxe editions with forewords and introductions, although what a mediocrity like Gaiman could possibly have to say about Gene Wolfe defies belief. Now, doesn’t it seem a little odd that Forbes didn’t even ask Folio about this apparent contradiction between their oft-expressed social justice values and the particular authors they choose to feature?