“Freedom” is evil

That’s the inescapable conclusion to which I have come after seeing yet another commercial equating “choosing to be free” with “choosing Hell”.

Think about how every Disney movie since Walt Disney died preaches either a) rebellion, b) following your heart, or c) freedom. This promised “freedom” is akin to Jordan Peterson’s “individualism”, as both are designed to render you alone, helpless, and vulnerable to the spiritual vampires who wish to feed on you.

Only the truth can set you truly free. Anything else that promises or celebrates freedom as an end is just another form of slavery seeking to entrap you.


Abandoning Amazon

Nike is the latest brand to run, not walk, away from Amazon:

Nike will stop selling its products through Amazon and instead focus on what it called “more direct, personal relationships” with customers, company officials announced Tuesday.

Anyone looking for Nike can still purchase items on the company website, its app, or at one of the thousands of brick-and-mortar stores where Nike has retail partnerships. The Nike-Amazon partnership was a pilot program that began more than two years ago and is no longer part of Nike’s wider sales strategy, company officials said.

“We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally,” Nike confirmed.

 Amazon officials on Wednesday declined to comment about Nike’s departure. Nike competitors Under Armour and Adidas continue to sell products on Amazon. Nike officials said they will continue using Amazon web hosting to power the Nike website and many of its apps.

The Nike-Amazon split comes one month after the sports apparel and equipment company named John Donahoe its incoming CEO. Donahoe, the former CEO of eBay, takes over for departing Nike CEO Mark Parker on Jan. 13.

Amazon simply doesn’t make sense anymore for any company that has a direct relationship with its customers. For example, even setting aside campaigns like Alt-Hero and the Junior Classics, the Replatforming + Deluxe will produce more revenue every month for Castalia than our very best month on Amazon ever did. This is the culmination of what began 18 months ago as the realization that KU was inevitably bound to destroy the ebook market.

There is no reason for us to not permit people to buy Castalia books on Amazon, which is why our works will still be available there. But the truth is that Amazon is now an ancillary revenue stream that no longer even factors into our core decision making.


The mask slips

Ben Shapiru and the cabal around him hate, hate, hate all Europeans. They usually hide it for tactical reasons, but every now and then, their true feelings are exposed.

Josh Hammer, the editor-at-large of Ben Shapiro’s Daily Wire, claimed on Twitter, Tuesday, that “Jew-hatred is inherent in the European DNA,” before deleting the post.

Hammer made the comment in response to another Twitter post which claimed the European Union “is going to require political country of origin labeling for only two regions of the world and both of them are Israeli.”

Though Hammer swiftly deleted the post, it was saved by online archives.

There is absolutely no point in attempting to appease such unmitigated haters and racial supremacists.  No amount of virtue-signaling or kindness or kowtowing will ever change their hearts or their minds. Remember, all of their shrieking about “anti-semitism” is nothing but pure projection of their own hatred for God, His Son, and His Creation.

And they don’t think better of non-European Christians, still less ethnically Jewish Christians, any more than they do of European DNA.

Notice that Ben Shapiru didn’t fire Hammer or disavow him. He simply did what Shapiru always does and lied. So much for his claim that racists should be hunted down and disemployed.


Roger Stone guilty on all counts

The verdict is in:

Republican operative Roger Stone was found guilty Friday of all seven counts against him, including witness tampering and making false statements.

Prosecutors portrayed Stone, 67, as a serial liar who tried to bully witnesses into not cooperating with authorities. They charged Stone, a confidant of President Donald Trump, with making false statements, obstruction and witness tampering in a case that was an offshoot of special counsel Robert Mueller’s Russia investigation.

Stone is the sixth Trump aide or adviser to be convicted of charges brought as part of Mueller’s probe.

President Trump had better start handing out presidential pardons soon or no one will stand by him.


The new white underclass

You may recall that I told you the Great Depression had returned in 2008. The financial architects have managed to convince everyone otherwise, but the growing number of tent cities and the new white underclass belie their manufactured statistics:

Cities like San Francisco spend tens of millions of dollars each year trying to keep the streets clean to no avail. Within hours, freshly cleaned streets are again covered in filth. Many people seem to think the city needs to throw more money at the problem.

What do you think? How should they address the problem?

Doug Casey: Cleaning up after these people isn’t a solution. It’s cosmetic, at best.

What we have are thousands on the streets who produce nothing, and only consume. They survive on food stamps, various welfare programs, handouts, petty theft, and the like. In other words, they’re not an asset either to themselves or to society. They’re an active liability, and they’re actually encouraged by being allowed to group together on other people’s property.

Will cleaning up after them solve the problem? No, it aggravates it.

It’s now an epidemic. It started in 2008 when lots of middle-class people lost their houses. And oddly, the trend toward people living on the street has been growing over the last 10 years of artificial boom.

We’re going to have a very real bust very soon. The high levels of debt that we have today have allowed the whole country to live above its means. When the economy adjusts to lower levels of consumption, a new avalanche of people will lose their jobs, and they’ll have no savings to fall back on. However, their debts will remain and keep them from getting back up.

Not so long ago, Americans saved up and bought their cars for cash. Your car was a small asset, but it was an asset. Then came two-year, then three-year, five-year, and now seven-year financing. In fact, most now lease their cars, because they can’t afford to buy them, even with seven-year financing. The things have gone from being a small asset into a major liability. With simple pickup trucks selling for upwards of $50,000, many are going to lose their transportation. Then they can’t get to their job, can’t pay their rent or mortgage, and they’re out on the street. It’s easy to see how an ex-member of the middle class could become mentally unbalanced and start doing drugs.

People could lose houses they bought with mortgages they can’t afford but think they can because of today’s very low floating interest rates. Just like back in 2008 and 2009. Plus, real estate taxes keep going up—partly because local governments are in good measure responsible for supporting lowlifes forced to live on the street, ironically due to high real estate taxes.

Utilities are going to go up because commodities are very, very low now. They’re going higher—good for commodity speculators; not good for Joe and Jane Consumer.

So, you’re going to see more people moving onto the streets. And let me reemphasize this: They’re not—now—necessarily junkies or mentally disabled. But they may be, once they lose everything they thought they had. Their numbers are going to grow as the economy goes downhill.

This is an explosive problem. These are people who will have nothing to lose. They’re going to be overcome by envy of and resentment against the rich. You can count on them to vote Democratic in 2020.

The entire system is rapidly breaking down. Hence Russia Russia Russia and the impeachment charade. When the latter fails, it will be something else. And while it would appear unlikely at this point in time, it’s far from impossible that the God-Emperor will have to declare martial law before the next election. I doubt he will unless absolutely forced to do so; he’s a negotiator, not a warrior. But I suspect he now fully realizes that there is no way out but victory.


The end of the civic nationalist

All of us have heard conservatives – piously or smugly as the case may be – signal their virtue by pontificating about how [insert minority here] is a Fine American because he supports Conservative Values and how said conservative would rather live surrounded by Fine [insert minority here] Americans than white liberals. And while there is a certain logic to that position, the problem is that it is based on an entirely false assumption, which is that Fine [insert minority here] Americans vote according to their expressed ideological values.

And to say they do not do so is putting it mildly. Here is how black conservatives actually voted in 2016.

In other words, even if a black individual describes himself as a conservative, firmly believes in God, views homosexual relations as sinful, opposes affirmative action, thinks income taxes are too high, and is pro-life, there is still a 96.2 chance that he will vote Democrat. More or less the same identity-first behavior holds true for other minority groups.

Identity always trumps ideology for anyone who actually possesses an identity. Which, of course, is why Americans have been methodically stripped of their sense of identity for the last 100 years.


The foolish arrogance of the U.S. elite

Even if he may be playing it a little heavy for tongue-in-cheek purposes, the foolish arrogance of an elite that genuinely, but erroneously believes it is smarter than everyone else is readily apparent in this interview with Angelo Codevilla by David Samuels:

David Samuels: In 2010, you wrote an article, which then became a book, in which you predicted the rise of someone like Donald Trump as well as the political chaos and stripping away of institutional authority that we’ve lived through since. Did you think your prediction would come true so quickly?

Angelo Codevilla: I didn’t predict anything. I described a situation which had already come into existence. Namely, that the United States has developed a ruling class that sees itself as distinct from the raw masses of the rest of America. That the distinction that they saw, and which had come to exist, between these classes, comprised tastes and habits as well as ideas. Above all, that it had to do with the relative attachment, or lack thereof, of each of these classes to government.

One of the things that struck me about your original piece was your portrait of the American elite as a single class that seamlessly spans both the Democratic and Republican parties.

Of course, yes. Not in exactly the same way, though; what I said was that the Democrats were the senior partners in the ruling class. The Republicans are the junior partners.

The reason being that the American ruling class was built by or under the Democratic Party. First, under Woodrow Wilson and then later under Franklin Roosevelt. It was a ruling class that prized above all its intellectual superiority over the ruled. And that saw itself as the natural carriers of scientific knowledge, as the class that was naturally best able to run society and was therefore entitled to run society.

The Republican members of the ruling class aspire to that sort of intellectual status or reputation. And they have shared a taste of this ruling class. But they are not part of the same party, and as such, are constantly trying to get closer to the senior partners. As the junior members of the ruling class, they are not nearly as tied to government as the Democrats are. And therefore, their elite prerogatives are not safe.

As a young person moving through American elite institutions, I was always struck by the marginal status of those other people you mention, Republicans. Clearly, they were not as bright as me and my friends were, which is why they were marginal, even if they had an easier path to some kind of dubious status as pseudo-intellectuals in their second- or third-rate party organs. That hardly mattered, though. The New York Times was the important newspaper, and it was a liberal newspaper. The New Yorker was an important magazine, and so it was a liberal magazine. Right-wing types might look instead to the Conservative Review of Books, published out of Mobile, Alabama, or the Jesuit review of something or another. But nobody was quaking in their boots about how such places might review your work. All the cultural capital was on the Democratic side of the ledger.

What a marvelous recitation of ruling class prejudice.

Of course, you would not have judged them to be nearly as intelligent as you folks were. And you probably didn’t imagine that others would think you less intelligent.

Let them rant and rave about their conspiracy theories and whatnot. They didn’t matter.

Well, they didn’t matter. Because of the power that you wielded, because of the institutions that you controlled.

Now let me give you an alternative. In France, with which you tell me you are acquainted, you have meritocracy in government and institutions. Meritocracy ensured by competitive exams. I, and a bunch of nonliberal democrats as myself, would be absolutely delighted if institutions like The New York Times, The Atlantic, were to open their pages to people who bested others in competitive exams. But of course, they’re not thinking at all of doing that. As a matter of fact, the institutions of liberal America have been moving away from competitive exams as fast as they know how.

In living memory, and I’m an example of that, it was for a time possible for nonliberal Democrats to get into the American foreign service, and if they did as I did, and scored number one in their class, they would have their choice of assignments. But now, you have all sorts of new criteria for admission into the foreign service, which have supposedly ensured greater diversity. In fact, what they had done was to eliminate the possibility that the joint might be invaded by lesser beings of superior intelligence.

There is a curious mélange of dispensations under which people are escorted into the grand ballroom of the good and the great, right? Category one were with high test scores. Then there were the children of people who had gone to these institutions in previous generations, whose parents have money and might be named Cabot or Lowell. Then there were the admissions categories that cover you in the opposite direction—4.8{f18bb1fdf52d98bded86883b9be18028c561f8992f79c47739bf349fa8a297cc} African Americans plus at least one white person who grew up without shoes in the mountains of West Virginia. These covering cases were useful because they could be trumpeted as proof of how far and wide the net was cast. All of which went to show that the most meritorious people were all gathered together in this place, and were therefore fit to rule everyone else.

Merit as defined by what?

I have no idea.

Merit as defined by the capacity to be attractive to those at the top of the heap. In other words what you have is rightly called not meritocracy, but co-option.

Now it is one of the fundamental truths of our co-option that it results in a negative selection of elites. That each group selects people who are just a smacking below themselves, so that generation after generation, the quality of those at the top deteriorates.

Are you suggesting that the all-white Christian male elites, who largely inherited their status from their parents, were more deserving of their elevated status than their more diverse counterparts, like the people who ran American foreign policy under President Barack Obama?

I don’t know that the statesmen of the 1920s and ’30s were any more meritorious than the folks under Barack Obama, because they themselves were not selected by any meritocratic criteria, as you suggest. However, I do know, having taught college for many years, that the amount of work that was done by college students 50 years ago or more was considerably greater than the amount of work that is done by college graduates today.


1500 percent and 24 hours left

Your last chance to back the Junior Classics 2020 edition campaign is rapidly approaching. Whether your budget supports digital or leather, this is the time to do it.

UPDATE: 1600 percent and 18 hours left.

UPDATE: 1700 percent and 12 hours left.

A backer writes: Thank you for keeping Western literature alive at such a crucial time.  My backing involves a small story you may find pleasure in.  I met a good man, and his family, through a church I started attending in San Francisco.  He is a genuine scholar with a doctorate in philosophy/theology, and bright, who at the time was employed at a Catholic high school.  He was unable to be open with his faith at this ostensibly Catholic school, and was struggling to find employment in a school where he could be.  I prayed regularly for such a position to be made available for him and my prayers, as usual, were over-fulfilled.  He was offered, and accepted, a the position of director for a new college.  I was sad to see him move from our parish, and our direct personal lives, but more than overjoyed to know a good man of faith was to be the head of a learning institution.  I backed the Junior Classics today for his lovely daughters, who will certainly grow to become faithful, and now to your credit, more learned, ladies.  Thank you. 

UPDATE: 1800 percent and 8 hours left.

A generous and thoughtful backer wants to support a family in need and writes: To help boost the campaign to 500,000, I purchased an extra hard cover set. If you know of a homeschooling family that was not able to afford a set, I would enjoy donating this to them in Mazi’s honor.

UPDATE: 2055 percent of goal in the end.  Thanks to everyone who supported the campaign and made it what can only be described as a crushing success. Still. Not. Tired.


The new climate for business

Is one where business is rapidly shrinking. Best Buy’s CEO takes a very converged position on corporate profits:

“The purpose of a company is not to make money,” says Best Buy CEO Hubert Joly, discussing the need for a re-foundation of capitalism. Purposeful leadership is being clear about your purpose as an individual and how it connects to the purpose of the company where you work.

If you can’t see the danger in where this is headed, then you really aren’t paying attention. What is the purpose of the company where you work if it isn’t to make money?  How long do you anticipate working there without making money yourself? And if the purpose isn’t to make money, then why do so many companies nevertheless insist on charging money for their goods and services?

Capitalism doesn’t need to be refounded, it is something to which we should return. The modern day financialized corpocracy which funnels most profits to the financial institutions, the government, and the pirate class is simply not capitalism by any measure.

By the way, there is a whole conference devoted to business convergence. Look at the pictures on the linked Twitter account. There is literally zero productive business being discussed there.