MSNBC employees discover that they’re about to be thrown from the high horse now that their utility to their masters is in serious decline. And they’re not taking it well.
X owner and Donald Trump ally Elon Musk has shown interest in potentially acquiring the left-leaning cable news channel MSNBC amid rumors that its parent company, Comcast, is considering a sale due to plummeting ratings.
On Wednesday, Comcast announced that it would spin off a number of its companies into a separate media holding comprising USA Network, CNBC, MSNBC, and several other networks, which will be dubbed SpinCo. While the company portrayed the move as positive, saying the holding would be well-capitalized, “ideally positioned for success and highly attractive to investors,” media reports painted a different picture.
The New York Post reported, citing an MSNBC insider, that the network’s staff is in “panic because everything is up in the air” as executives are reportedly considering changing the network’s name, logo, and even its headquarters. This week’s Nielsen ratings show MSNBC’s daily viewership having plummeted by 38% after Trump defeated Democrat Kamala Harris in the presidential election.
And it’s not as if they had good ratings prior to the election. But the ability to maintain the Narrative desired by the scriptwriters depends upon their possession of a) audience and b) credibility. But now that they possess neither, there is absolutely no use for them.