Jumping the narrative

Nothing like getting your story written three weeks early.

Though it won’t hit theaters for another three weeks, Captain Marvel is already being review bombed on Rotten Tomatoes. These reviews aren’t from critics or journalists, but from angry impotent men flooding the audience reviews with their anger. What are they angry about? So many things!

Men are shouting from basements all across the land about Brie Larson, her feminism and liberal politics, how Captain Marvel is an SJW film, and ARG WOMEN I HATE THEM WHY WON’T THEY LOVE ME!? Sidebar: I still don’t get how “social justice warrior” is an insult? Like, those are all good qualities and it’s basically a superhero name. If anyone needs someone to write a Social Justice Warrior origin story, call me.

The point of this kind of review bombing campaign is to drag down the average audience rating to discourage folks from seeing the film. In some instances it works, like with 2016’s Ghostbusters, which suffered from massive downvoting of the trailer on YouTube, as well as a rush of one star IMDb reviews. The film even added a scene featuring the Ghostbusters reading nasty internet comments about themselves in a moment of meta-awareness.

The viciousness of this review bombing campaign is particularly noteworthy given that the bomb-to-be isn’t even reviewable on Rotten Tomatoes yet.


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