Marvel is doubling down more often than a reckless backgammon player.
Marvel Comics announced a brand new Miles Morales series will debut in December from writer Saladin Ahmed and artist Javier Garrón…. Writer Saladin Ahmed elaborates that Miles be “facing threats against the neighborhood rather than the multiverse.” He continues, “Super Villains, yes, but also other threats that speak to our times. He’ll be doing that while also trying to while dealing with bullies, assistant principals, and canceled teen dates. It’s going to be hard!”
“Threats against the neighborhood” = Donald Trump’s unconscionable assault on DREAMers.
“Bullies” = racist neo-Nazis
Assistant principals” = white supremacists
Canceled teen dates = neo-Nazi white supremacist girls named Becky Johnson who are too blonde and racist to go on a date with a teen Hispanic hero.
Sure, barely anyone is going to buy another failed comic series written by a failed SF-SJW. But don’t worry, Marvel will ship it to your local comic store and count it as a sale anyhow.
Like Iceman’s power set itself, I’ve received double over ships on the new Iceman. Apparently nearly everyone did. I’m not sure if this is an attempt to spike the unit number but I think this is a failing publisher strategy, particularly for a limited series.
The marketing goal here is to give more capacity to retailers so that they hook new readers who were otherwise going to give the title a pass. Traditionally speaking I haven’t seen this ever work in my shop, but other shops have reported some success with it.
In the future, kin mind that when we talk about our sales, we are talking about actual sales to actual customers. The numbers reported by Diamond and Comichron are merely distribution sales into retail, which historically average about a 60 percent sell-through… and that percentage is declining.
So, our 10,000 units sold is the rough equivalent of 16,667 in the Marvel world.