40 principles at 40

Mike Cernovich hits a milestone and passes on what he has learned in the preceding 40 years:

Today I’ll be living a day previously unimaginable, because where I grew up, it wouldn’t have been possible to imagine such worlds exist. I’ve been from the poor house to the White House. Here is what I’ve learned along the way to help you dream and live big.

  1. Surrender feelings of self-importance. With apologies to Carlos Castaneda for the blatant ripoff, this is the most important lesson you will learn. It’s not about you. Get over yourself. Incidentally, it amazes me that people complain about their friends without thinking, “Hey, I’m the one who surrounded myself with these people.” It’s only about YOU when you can blame OTHER people for “mistreating” you. What a racket.
  2. View yourself as the most important person in the world. If you are not healthy, wealthy, and wise, how can you leave an impact on the world? If you’re mindset isn’t in order, how can you be a good parent, pastor, teacher, public servant, or even informed citizen. Make yourself great.
  3. Become comfortable with paradoxes. 20 year old men are chomping at the bit to correct the obvious contradiction between 1 and 2. Get used to holding simultaneously contradictory thoughts. For example, free will is a myth, and if you live as if you have free will, your life will improve. If you live as if free will is a myth, you’ll be miserable. This has been scientifically proven. But wait, if free will is a myth, how can you live as if you have free will? Exactly.
  4. Look for the sentiment expressed by a person rather than the literal truth. When someone says, “Live as if today is your last day,” they don’t mean you should go out and exact revenge on your enemies without fear of consequences, or spend all of your money, or do something reckless as if you’re Bill Murray in Groundhog Day. What they mean is to make every day count, because it might be your last day.
  5. You are the product of your habits and your friends and family. If you don’t like who you are, look inside for your habits, and outside at your family and friends. You may need to cut out some negative forces in your life.

Read the rest of them there. This, in my opinion, is probably the most important:

Think big, start small. How did I get to where I am today? I wrote terse posts on a WordPress dot com blog and trolled with some friends on Twitter. Get out there, make your voice heard, but don’t expect to take over the world in a day or even a year. A decade is more like it.

Remember this when you see how Alt★Hero plays out over the next 18 months. We started with a conversation between Cliff Cosmic and me, followed by a few sketches of him putting my ideas to paper. But we are thinking of disrupting and eventually replacing not one, not two, but three industry giants.

Also, Happy Birthday, Mike!