Diversity and comic sales

Jon Del Arroz looks deeper into the decline of Marvel as it relates to the comic giant’s descent into diversity:

A comic book retailer in the San Francisco Bay Area voiced his frustration, saying Marvel went from 48 percent to 25 percent of his sales. His shop and livelihood are at risk because of Marvel’s continued dedication to their shallow faux-diversity. If this type of cheap virtue signaling doesn’t work in San Francisco, what audience do they think they’re selling to?

Hearing the poor sales figures from a retailer prompted me to look into Marvel’s writers. Over a period of two weeks, I dug through the Twitter accounts of every current Marvel writer listed on marvel.com‘s new releases page, to see where they stood on politics. What I found would have been shocking, if I hadn’t already seen the extreme left-wing preaching posing as superhero adventures from their products. Even with that, the sheer lockstep and groupthink that these social media profiles display is unthinkable.

Out of 30 writers, every single one made bitter posts attacking President Trump and conservatives. There were no dissenters. Not one had a difference of opinion, not one even saw the sense in refraining from posting about politics… As a business, one would think that a company the size of Marvel would keep their customers’ demographics in mind. But as we’ve seen above, a large portion of their customer base has been told they’re not wanted. Their problem: the new, diverse crowd they desire didn’t come into comic shops to purchase their books to replace those they shunned.

I ran a Twitter search again, this time to investigate Marvel’s religious leanings. Marvel has writers who profess to be atheist, Jewish, and they even have a Muslim writer. Most writers, eager to speak out on their left-wing politics, don’t talk about their religion at all.

I did find one oddity: out of the entire group, I did not find one writer that openly professed Christianity. On the contrary, many of the writers made comments mocking Christians or the Bible. It begs the question: does Marvel hold a latent religious intolerance toward Christians? Based on this research, it would appear so.

No wonder the response to the idea of Castalia House Comics has been so strong. Marvel has completely turned its backs on most of its audience. Increasingly, it appears that disruption is the natural consequence of diversity in the corporate world.