Scott Adams explains how Trump is cutting out Hillary’s legs already:
On a related topic, many of you asked my opinion on Trump’s anti-Clinton ad that shows Hillary Clinton barking like a dog and Putin laughing. I give the ad an A+ for persuasion. It was funny and doesn’t take itself too seriously, but at the same time it appealed to our irrational minds just as Trump intends. Your rational mind knows that Clinton’s “barking” has nothing to do with anything. But your irrational mind sees Putin and ISIS looking powerful on the video while Clinton barks like a chihuahua.
The humor in the ad is what makes it work. Without the humor it would look like a lame comparison. And people equate a good sense of humor with high intelligence, whether or not that is true. The ad leaves us feeling that Trump is funny-smart and Clinton is ridiculous.
You know who wasn’t funny? Hitler, that’s who. Every time Trump makes us laugh he chips away at the Hitler meme that has been dogging him. So it works on a branding level too.
I also see the ad as Trump’s way of assuring everyone who has, over the years, seen one Republican after another refuse to put up a real fight, especially when a woman is on the other side: “Don’t worry, I got this.”