Mailvox: the answer is obvious

Vile Faceless Minion #141 alerts us to this amusing entry at Engadget:

Self-promotion advice with John Scalzi!

#DearVeronica ,In this tech age, how should a novice novelist make an impression and promote his book to grab attention of a lot of people?
— Rajat Joshi (@MrRajatJoshi) August 14, 2015

John Scalzi, author of some of my favorite books, is here to help Rajat out!

The answer, as everyone who has read SJWAL knows, is easy: lie about your blog traffic.

After all, who doesn’t want to read a book by someone with 2 MILLION MONTHLY PAGEVIEWS!