And this is what happens when the demand curve snaps back. As soon as C4C ended, Ford and GM sales both dropped 37 percent. Credit-fueled demand never lasts once the money spigot is turned off.
Jun: Ford 153,210, GM 174,850
Jul: Ford 165,279, GM 188,156
Aug: Ford 182,149, GM 246,479
Sep: Ford 114,655, GM 155,679
According to Reuters, Ford had a 17.3 percent market share in June, prior to C4C, which suggests a September total of 660,000. GM had a 20.4 market share, indicating 760,000. Taken together, it comes to an estimate of 710,000 monthly sales and an 8.5 million annual rate.