A multi-million pound campaign to boost Germans’ low self-confidence has backfired after it emerged that its slogan was first coined by the Nazis.
The £20 million Du Bist Deutschland – You Are Germany – campaign was devised to inspire Germans to stop moaning and do something good for their country.
Beethoven, Einstein and the sports stars Franz Beckenbauer and Michael Schumacher have been cited in advertisements encouraging Germans to take more pride in their homeland.
But a historian from Ludwigshafen has provoked an uproar with his discovery that the same Du Bist Deutschland cry was used at Nazi rallies in the 1930s.
Actually, I’d be more nervous if they were pushing a “Du bist Europa” campaign.