When even the guys who managed to ruin A Game of Thrones in the final season are walking away from the Devil Mouse and Star Wars in favor of riding a debt-laden Netflix down into the ground:
David Benioff and D.B. Weiss, the duo who in 2011 launched the singular screen sensation known as Game of Thrones, have walked away from their much-publicized deal with Disney’s Lucasfilm to launch a feature film trilogy in 2022. Benioff and Weiss were supposed to usher in the post-Skywalkera era of the Star Wars brand with a 2022 new-start story that would stake out a new frontier for the era-defining cinema brand created by George Lucas.
Think about how much damage the Devil Mouse has done to the Star Wars brand in just a few short years. It’s really astonishing to observe the extent to which the corporate cancer of social justice convergence destroys the value of even the most marketable brands.