And let’s face it, when it comes to original fans of Star Wars, who isn’t?
In just 10 days, “The Last Jedi” has brought in $365 million domestically. This is a huge amount of money. It sets some records no doubt.
But “The Force Awakens” took in $540 million in its first 10 days, two years ago. That’s almost $175 million difference. And that’s BIG.
Everyone has a theory. Schools weren’t completely out for Christmas. The wind was coming from the north. Odd days vs. even days.
But now that two weekends have passed, we can state the obvious: they killed off Luke Skywalker. I mean, come on. Happy, peppy Luke became a wizened old man on a mountain with no family, no love, no connections, no friends, no faith. Both he and Han Solo were essentially knocked off by Han and Leia’s son. I mean, WTF? None of it makes sense. It’s a bitter pill to swallow. Plus, Rey isn’t related to anyone, and Kylo mocks her for it. It’s a drag.
Now Mark Hamill is speaking out, saying he took direction from Rian Johnson but knew it was all wrong. He says. maybe it’s a cousin “Jake Skywalker” but certainly not the Luke he knew.
George Lucas must be furious. In two movies they killed off two of his three main characters. And who could have foreseen Carrie Fisher’s real life death? So now Leia will expire in Episode IX. Her son– and Han’s– is irredeemably evil. So that’s it.
This is why I wrote back at the beginning that I am done with “Star Wars.” If you’re from the generation that started with the series in 1977, the death of our heroes is not what we signed up for. So I am out, and I sense from the box office so are a lot of people. Big mistakes were made here.
Convergence kills. Convergence costs corporations VERY BIG money. I am seriously thinking of starting a corporate consultancy to help established companies avoid becoming converged by diagnosing convergence and treating it early.
To put it in perspective, TFA fell 28 percent from $38 million two years ago. TLJ fell 50 percent from $29 million today. So, TLJ is falling nearly twice as fast from a lower peak.
SJW convergence is corporate cancer.