Fake reviews as SJW weapons

I’ve been pointing out that fake reviews on Amazon are a potentially serious problems for years, but SJWs have repeatedly tried to claim that I am being a bully when I identify an individual has posted a fake review. I doubt they’re going to be able to get away with it much longer, though, as in addition to attacking the likes of Roosh, Cernovich, and me, they’re now attacking the President-Elect’s daughter:

Reviews of the Ivanka Trump Women’s Issa boots, which tout a list price of $180, included this: “These boots were perfect for wiping my feet on the Constitution and trampling the civil liberties and basic human rights of my fellow Americans,” wrote a user named Susan Harper. “The spike heel is ideal for grinding democracy into the ground, or simply kicking the downtrodden as you stride past.”

Amazon user AR called them “two extremely right boots” in her one star review and added that the “sizing and all other info is in Russian, but they are made in China.”

The stinging insults go on and on. Virtually every Ivanka Trump product on Amazon has at least one scathing review designed as a barb against the businesswoman, particularly as she relates to her father’s political agenda.

Rise of the ‘Activist Reviews’

This is hardly the first time products on Amazon (which did not return request for comment) have been assailed by trolls — just recently Megyn Kelly’s book “Settle For More” was targeted, and the site worked to scrub the hateful comments. These guerrilla attacks, if you will, have become more common in recent years.

“We’ve seen these ‘activist reviews’ for several years but they appear to be getting more common,” said Jason “RetailGeek” Goldberg, ‎SVP commerce and content practice at Razorfish.

“In some ways, these smear campaign reviews are the natural extension of ‘funny fake reviews,’ which have been occurring for a number of years. Amazon even embraced these joke reviews by curating a list of their favorites. So now that the ‘funny’ reviews have taken a negative turn, retailers need to crack down on them in order to preserve the credibility and trust in the whole review system.”

Speaking of fake reviews on Amazon, here is the latest, left on SJWAL by one “Em”.

There are much better critiques of the left out there. Skip this one.
By Em on December 22, 2016
Format: Paperback

The book is comical in its lack of self awareness and hypocrisy. I agree that there are some strains of liberalism that are obnoxious and bad and anti-free speech and so on. But Milo is one of them! One of the many examples: He complains about liberals getting others fired for their beliefs and then is smugly self-congratulatory when it happens to liberals after Gamergate. His examples of “the left” behaving badly include individual nobodies tweeting him. The whole book struck me as petty and quite frankly kind of pathetic.

Amazon is taking fake reviews seriously, but they haven’t designed a proper system for detecting them yet. I expect they will in the next year or two. Once they start banning fake reviewers from being able to access their system at all, and paying a bounty to people who correctly identify them, they’ll be able to clean up their system in no time.

Gisela Hausmann, Amazon e-commerce expert and author of “Naked Truths About Getting Product Reviews on Amazon.com” noted: “Amazon’s algorithm notices disproportionate numbers of negative reviews [and] weeds out these reviews according to their criteria, as defined in their Community Guidelines.”

In time, these reviews will be plucked from the site, and aggressive trolls could face lawsuits for their words, even if they were simply horsing around. Retailers are taking an aggressive stand to crack down on fake reviewers; Amazon has sued more than 1000, for example,” said Goldberg.