I’m not sure which I dislike more in general. In my non-media role, I’ve occasionally run across consultants. It’s amazing how they always want to get paid before doing anything, regardless of whether they deliver or not. Even when you begin by explaining to them that you pay only for results, they nod soberly and then come back two weeks later explaining that their time is very valuable and that if they are going to commit any of it that they’ll have to be assured etc etc.
I’m not sure which is more insulting, the idea that I haven’t heard this line before or the notion that I’ll fall for it.