At least, not if you value your legacy. Because, sooner or later, the acquiring company will destroy what you and your family have built.
After more than 157 years, Leinenkugel’s beer will no longer be brewed in Chippewa Falls, Wisconsin.
The beer that has become synonymous with the western Wisconsin town will soon be produced at parent company Molson Coors’ sprawling plant in Milwaukee.
Molson Coors said the decision to move production of Leinenkugel’s products came after improvements to its canning line in Milwaukee. Another smaller brewery under the Molson Coors umbrella, 10th Street Brewery in Milwaukee, will also be rolled into the company’s main operation.
According to the Molson-Coors Company website, the Leinenkugel’s brewery, with 120 employees at the location in Chippewa Falls, Wisconsin, will soon be closing.
When efficiency is the order of the day, there is never any respect for history. The money is nice, but there is no legacy in having your name on a can of Old Shoe.