Nickelodeon proudly leaned into the predatory market and managed to lose more than 70 percent of its audience:
A bigger hole is forming for Viacom, however. Whereas Paramount+ is growing slowly, their children’s programming platform, Nickelodeon, is imploding. That’s not an overstatement.
Since July of 2017, Nickelodeon’s viewership has dropped from 1.3 million average viewers per week to a June of 2021 average of only 372,000. In only four years, Nickelodeon has dropped more than two thirds of its audience. That is catastrophically bad for the cable channel, but with cable on the way out, maybe it’s not so bad? The catch here is that it is, in fact, that bad and perhaps worse, simply because Nickelodeon seems to be the primary driving force behind new subscribers to Paramount+.
It’s thus easy to see why Viacom is leaning so heavily into older Nickelodeon content. Perhaps hoping to capitalize on what once worked versus what is rapidly losing audience, the company has resurrected Rugrats and iCarly (among other shows) to try to drive nostalgic fans to the service. But there are signs that Viacom has not learned any lessons and is retrofitting these old shows with the same principles that have resulted in Nickelodeon’s huge loss in ratings….
Nickelodeon’s latest fiasco was a Pride Month video that you can see above. Featuring a drag queen singing to prepubescents, the YouTube version was downvoted to such a degree that they’ve now hidden the ratio.
That’s an impressive collapse. Keep in mind the massive dropoff was before the ongoing Pride Month fiasco; it may be more than 80 percent by July 2021. But the sooner these awful organizations die off, the better. Don’t watch them. Don’t support them. And don’t let your children’s minds be polluted by them.
However, note that once more, conservatives would rather complain about the wicked than celebrate – or even mention – that which is good. How many “conservative” individuals and outlets that have complained about the entertainment industry have so much as mentioned Arktoons?