Making a lot of money by selling the farm is the dream for most entrepreneurs. However, it’s usually the beginning of the end of the road for what made the property worth acquiring in the first place. It will be interesting to see how Clay Travis feels about literally selling out in a few years:
Fox Corporation (Nasdaq: FOXA, FOX) today announced an agreement via its subsidiary to acquire OutKick Media, LLC, a digital media platform founded and led by Clay Travis, and related assets. OutKick is an omnichannel leader in sports, opinion politics, and pop culture content across its radio, podcasts, online and social outlets, as well as one of the foremost sources of sports wagering information in the United States. Further, OutKick is in an exclusive marketing agreement with FOX’s partner FanDuel and serves as a significant source of sports wagering referrals.
Fox Corporation Executive Chairman and Chief Executive Officer Lachlan Murdoch commented: “As FOX further diversifies our growing digital portfolio and broadens our position in the sports wagering ecosystem, there could be no better acquisition than OutKick. Clay and his team have quickly made OutKick a content powerhouse with a very large, loyal and engaged audience. We expect the synergies presented across FOX’s existing portfolio of assets will turbocharge this exciting business.”
Travis added: “OutKick has grown out of my passion for producing bold, well-informed, and entertaining content about sports, current events and, more recently, sports wagering. With the power of FOX behind us, we look forward to maintaining OutKick’s unwavering commitment to that mission, as well as further accelerating the growth of our audience, and continued leadership in the sports wagering affiliate category.”
These acquisitions often look good on paper, but companies like Origin Systems and id Software were never the same after being acquired. Fortunately, fans of Castalia, Arkhaven, and Unauthorized don’t have to worry, as we have even less interest in being acquired than the corpocracy has in acquiring us.
Most organizations pursue growth at any cost. We don’t even use our mailing list very much, or send out press releases, because we’re not satisfied with how we’re managing our existing operations yet.
UPDATE: So, who’s interested in the idea of Unauthorized Sports?