The NFL is down 17 percent in two years:
Consider the curious case of the National Football League: It’s the largest single entertainment property in the U.S., a $14 billion per year attention-sucking machine with a steady hold on the lives of tens of millions. And its future is now in widespread doubt.
Ratings for regular-season games fell 17 percent over the past two years, according to Nielsen, and after one week of play in the new season, viewership has been flat. February marked the third-straight year of audience decline for the Super Bowl and the smallest audience since 2009. Youth participation in tackle football, meanwhile, has declined by nearly 22 percent since 2012 in the face of an emerging scientific consensus that the game destroys the brains of its players. Once a straightforward Sunday diversion, the NFL has become a daily exercise in cognitive dissonance for fans and a hotly contested front in a culture war that no longer leaves space for non-combatants.
To many outside observers, this looks like the end of an era. “The NFL probably peaked two years ago,” says Andrew Zimbalist, a professor of economics at Smith College who specializes in the business of sports. “It’s basically treading water.”
I really need to finish writing Corporate Cancer. The NFL is on exactly the same track as NASCAR and Marvel. This indicates it will likely be down 50 percent within a decade of the 2016 viewership peak.