Just create. Just do it.

Davis Aurini commends those who go out and create rather than sit around and complain:

Rather than trying to distribute the ideas – and handing them over to the Obsessives and Extremists who turn them into a farce – we need to own them.  We need to implement them.

We must go out there and create.

Roosh V took this theory, and put together a series of books which explained it’s application to his audience.  He wasn’t lecturing about theory – he was writing about practice.  He created something useful and marketable, a solid base which he owned.  This expanded into his forum, a community which has taken on a life of its own.  It is worth noting that the RVF exists for its own sake, not as a counter-reaction against an ideological opponent.  While feminists are frequently ridiculed on its pages, those who comprise the membership would be just as happy if there were no feminists to oppose.  RVF members don’t derive their identity from being anti-X – their identity comes from their individual accomplishments, and they frequent the forum for the sake of intellectual debate, entertainment, and networking.  Any political actions which derive from this shared identity will be as organic as the community-group that participates in local politics.

Another prominent example of the Red Pill in application is Vox Day’s various endeavours.  Of note are Castalia House and InfoGalactic.  Upon realizing that the publishing industry and Wikipedia had been taken over by far-left interest groups who eschewed objective truth and good fiction in favour of ideological nepotism, he didn’t go on a quest to ‘raise awareness’ of the problem; instead, he saw an opportunity for action.  While both of these projects are still finding their footing, by all accounts InfoGalactic is not only providing unbiased information, it’s providing it at a superior level to the equivalent articles on Wikipedia.   Castalia House, meanwhile, is free to pick up the talented authors who are being ignored by the mainstream publishers due to their race or sex.

The truth is that the SJWs are creating more opportunities for us than we can reasonably pursue. The trick is to identify the institutional weakness and hit it hard. For example, one thing I’ve learned about the comic industry is that the artists are often not paid royalties, just a flat per-page rate. So, one thing we are going to do to ensure that we eventually secure the best talent over time is, in addition to the flat fee, pay royalties for an extended period of time on our comic book sales, just as we do on our regular book sales.

You can’t start at the top, but you can come up with a plan to get there eventually. The Castalia House team goes over every print book carefully; if you compare our earliest print editions to the latest ones, you can see that we’re continually trying to improve the product. Creation is a dynamic process, and so the more you focus on improvement, the more you will gradually improve, until one day people suddenly blink and say, “Hey, you know, that’s actually rather good.”

Ever notice that no one calls Castalia House my vanity publishing house any more? I never had to say one single word to convince people otherwise. We just keep working on improving our offerings, one ebook or print edition or audiobook at a time. (I’ve always said that we’ll know that Castalia, or Infogalactic, is truly successful when the SJWs start denying that I had anything to do with it.) There is no magic plan for success and no easy path. You simply have to choose your path and walk it as tirelessly as you can.

Speaking of Castalia House, it turns out that today is a dual-release day. THE LAST WITCHKING & OTHER STORIES is now available on Amazon and Audible. Narrated by Jeremy Daw, our wonderful new narrator, it is 9 hours and 13 minutes of epic fantasy set in Selenoth. It includes “The Wardog’s Coin”, “Qalabi Dawn”, and “A Magic Broken” as well as the three stories from the ebook edition, “The Last Witchking”, “The Hoblets of Wiccam Fensboro”, and “Opera Vita Aeterna”.

The next Selenoth audiobook will be Summa Elvetica & Other Stories, which will also be narrated by Jeremy Daw.