Smells like disruption

Google appears interested in presenting an opportunity to competitors:

The trustworthiness of a web page might help it rise up Google’s rankings if the search giant starts to measure quality by facts, not just links. THE internet is stuffed with garbage. Anti-vaccination websites make the front page of Google, and fact-free “news” stories spread like wildfire. Google has devised a fix – rank websites according to their truthfulness.

Google’s search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. So pages that many other sites link to are ranked higher. This system has brought us the search engine as we know it today, but the downside is that websites full of misinformation can rise up the rankings, if enough people link to them.

A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system – which is not yet live – counts the number of incorrect facts within a page. “A source that has few false facts is considered to be trustworthy,” says the team ( The score they compute for each page is its Knowledge-Based Trust score.

The software works by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Facts the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings.

Considering what we’ve learned about a) the lies committed by corrupt scientific researchers, b) the inferiority and corruption of the U.S. educational system, and c) the proclivity for complete fiction on the part of the U.S. news media, it’s not difficult to predict that this will be a complete debacle if Google is foolish enough to implement it. If I were a competitor to Google search, I would be on my knees praying that they would follow through on this concept in the most extreme manner possible.

You know this is most likely an SJW-driven affair, because only SJWs would be dumb enough to risk a corporation’s entire business model in the interests of their ideology. If this is simply a genuine attempt to improve their offerings, Google will introduce it as an option for those interested in it and it will either succeed or fail on the merits of the implementation. If it is an SJW attempt to drive the narrative, it will be imposed as a replacement for the link-based system and people will rapidly turn to competitors who don’t seek to impose their reality on the masses.

I tend to doubt that the ABCNNBCBS cabal will be buried deep within the “truth-based” links due to their near-complete disassociation with observable reality. But you never know. Perhaps this is Google’s stealth means of taking on the mainstream media indirectly.