The problem isn’t the marketing, gentlemen:
Environmental issues consistently rate near the bottom of public worry, according to many public opinion polls. A Pew Research Center poll released in January found global warming last among 20 voter concerns; it trailed issues like addressing moral decline and decreasing the influence of lobbyists. “We know why it’s lowest,” said Mr. Perkowitz, a marketer of outdoor clothing and home furnishings before he started ecoAmerica, whose activities are financed by corporations, foundations and individuals. “When someone thinks of global warming, they think of a politicized, polarized argument. When you say ‘global warming,’ a certain group of Americans think that’s a code word for progressive liberals, gay marriage and other such issues.”
The answer, Mr. Perkowitz said in his presentation at the briefing, is to reframe the issue using different language.
This is such classic left-wing thinking. They genuinely believe the majority of people will cheerfully engage in Holocaust 2.0 so long as “kill the Jews” is properly marketed as “an innovative solution to the very serious problem of global overpopulation.” The sad thing is that they believe it because so many of them are capable of falling for it themselves.