The decline of the mainstream newspapers is rapidly turning into demise:
Last year was the worst on record for the U.S. newspaper industry. Total advertising revenues (both print and online) declined 16.6 percent to $37.85 billion, according to the latest figures from the Newspaper Association of America. That is $7.5 billion less than in 2007.
The amazing thing is that the downward trend is actually accelerating.
Although upon further reflection, it’s not so much amazing as it is perfectly logical. What company wants to spend money advertising its products to a shrinking audience that consists primarily of old people who possess habits that are demonstrably ossified?