One of the most baffling decisions in the history of Man is the decision to REQUIRE Flash or some other form of technoglitter on your visitor’s computer before you allow said visitor to access any information on your web site. I’m not a paleotechnoid UNIX guru who still insists on command line text-based Internet browsing, but I’m also not interested in anything that requires me to download megabytes of extraneous nonsense when all I want is the few bits of data that make up a company’s telephone number.

The fact that the company hired a web design company to make pretty pictures bob, dip and weave neither impresses me nor makes me more likely to buy their products. In fact, the attempt to force me to install useless software on my machine in order to watch the pretty pictures only assures that I’m not going to visit their web site.