“nearly as good”

Those reviewing A Sea of Skulls should really be a little more careful. Such positive reviews bid fair to cause more than a few SF-SJWs to stroke out. Didact’s Reach reviews A Sea of Skulls and finds it to be rather better than one might expect:

If the critics found ATOB a bit difficult to stomach because it proved to be such an effective demonstration of what a (supposedly) less skilled but (definitely) more disciplined writer could do when compared with GRRM’s declining powers, they are going to very quickly find that A Sea of Skulls will be an even bigger shock to their worldview.

For with this book, Vox Day has not merely matched George R. R. Martin’s fantasy writing skills and output. He has exceeded him, by miles, leaving old Rape Rape wheezing and panting in the dust.

In fact, I am willing to go so far as to argue that, with this book, Vox Day has catapulted himself into the storied and rarefied rank of writers that sits just below The Master himself.

That’s right, I went there. I just said that Vox Day has written a book that is nearly as good as J. R. R. Tolkien’s work.

Not as good. But not terribly far off, either.

From one fantasy fan to another, praise simply does not come any higher than that….

This book is, quite simply, an extraordinary achievement. With it, Vox has separated himself from all of his contemporary rivals and has clearly laid down a marker for everyone else to match- and I personally don’t think anyone will be able to do so for years, maybe decades, to come. What he has written here is far more than merely a great book. It is a masterclass of what high fantasy could actually be.

That’s just an excerpt. Read the whole thing there. Of course, what may be the biggest testimony in favor of the growing consensus that the ARTS OF DARK AND LIGHT series has unexpectedly become the best epic fantasy series going is the total silence on the part of those who usually don’t hesitate to speak out critically every time I recommend a book, or, in some cases, exhale. Just as SF/F sites like Black Gate and File 770 inexplicably have nothing to say about many of the very best-selling authors in science fiction, SF authors such as Vaughn Heppner and B.V. Larson, who have sold literal millions of books, they are silent on the subject of a massive epic fantasy saga that some readers now consider to be the best to have appeared in decades.

Now, I am under absolutely no illusion that my work will ever reach the lofty height of Tolkien’s. It can’t. It won’t. Tolkien’s grasp of history, myth, and language are deeper than mine, and the greatness of his work reflects that. The Lord of the Rings is the greatest work of science fiction and fantasy fiction, and, based on my extensive reading of fiction dating back to Homer and the Lady Murasaki, it will remain so for the foreseeable future.

But that does not mean that it cannot be exceeded in various areas, some of which happen to be particular strengths of mine. The martial aspects, the magic systems, the politics, and the socio-sexuality are all elements that can be improved upon. Even the philosophy of evil, in my estimation, is rather on the thin side; who would actually want to serve Sauron? I never found Saruman’s switching sides to be terribly convincing; yes, everyone wants to be on the winning side, but what is the point of being a lieutenant of evil if it requires living in squalor surrounded by orcs?

If nothing else, elf chicks are hotter. So are human chicks, and, arguably, dwarf chicks, for that matter. Is living in a mud pit surrounded by howling, bestial orcs really the way a quasi-immortal wants to spend the rest of his days? I’m just not seeing a credible motivation there.

And let’s not even get started on the whole “fly in on a squadron of eagles and drop the One Ring in Mount Doom” strategy.

Anyhow, it’s very flattering, and encouraging, to see the latest installment in the series has been so well-received. Fans needn’t be concerned that any such praise will go to my head, as to the contrary, it has inspired me to buckle down, grit my teeth, and try to raise my game even more. When even those who openly detest me are willing to admit that AODAL is markedly better than ASOIAF and genuinely merits comparison to The Lord of the Rings, then perhaps I’ll be willing to contemplate a little coasting.

In the meantime, I have about another one million words to write before AODAL will be finished. The only proper verdict at this point is: it’s too soon to tell. I’m barely one-third of the way through the monster. I expect it will be around 1,660,000 words in the end.


Platform and publishing, 2017

MT White considers the pros and cons of self-publishing:

Notice, you’re not writing your book to appeal to readers. You’re writing your book to appeal to agents and acquisition’s editors. Naturally, they are looking for product that will sell, but to them it is just product—to you it will be a book written full of compromise…maybe. No matter what, you have to appeal to THEM first before your book hits shelves. And THEY might have very different tastes than you. They live in a different city (probably New York), while you might live in rural Texas. They might have polite sensibilities, while you have vulgar ones. You might find someone who is in alignment with you but as I stated above, there is a 99.9% you won’t. You have to appeal to THEM before your book even makes it to the press.

In short, it’s a road filled with compromise. You’re going to write thinking about THEM, appealing to THEIR tastes, hoping they align with yours. While you write, you might question certain passages, lines that may be too politically incorrect, or just too offensive for someone who might dine at Per Se every now and then. You might change character arcs around, change the villains, modify complete dialogue exchanges, not to please the reader at home who is reading your work to get their mind off of their dick boss—no you’re modifying your work to please THEM.

The only reason most people publish with a publisher is a) validation or b) market reach. And of the two, it’s only the latter that matters. The problem, of course, is that the publishers who provide the greatest market reach also take the much larger portion of the revenues, and worse, have absolutely no loyalty to their authors, and even worse, are strongly inclined to thought-police them.

No one knows the risks of that better than Castalia House author Nick Cole as he considers the importance of a platform in light of the independent ones Stefan Molyneux and I have constructed with a little help from our friends:

Neither of these people are at the mercy of a big publisher, as I once was.  So… If some petty little  corporate thug decides he/she doesn’t like Vox’s opinion about something they have no ability to silence Vox.  Vox maintains his own website and blogs heavily from it.  Same with Molyneaux. I think Molyneaux once mentioned he’d sold over a hundred thousand books through his website.  Wow!  He’s even cutting Amazon out of the picture and keeping all the money for himself.

Thus proving to the rest of us if you build your own platform you can weather the storms of corporate social justice shenanigans/intrigues/nepotism and connect directly to your audience to sell your product.

So no matter what happens in these times of faux moral outrage and someone demanding someone we don’t like must be silenced because they’re “Hitler,” these two can still directly connect with their audience and sell some books. And laugh all the way to the bank.

Here’s what you need to know to do the same thing.  It’s easy.  In fact, it’s never been easier.

Blog regularly.  Six days a week.  Say something.  Anything.  Even repost someone’s article (like this one) and add a comment to get readers interested and sharing the post even if it’s not yours. People who click on it will land on your website and they might get interested in your books. Stop going on Facebook and giving them free content by just posting stuff.   Take the time to write a blog post from your own website and then post it to Facebook.

Do this faithfully and start connecting with your readers regularly.  In time you’ll build an audience that will be yours and not some SJW media mogul’s who might decide to blacklist you because you think DNA determines gender.  Or global warming is a big lie.  Or civil rights is just a con game some crooks are using to stay in power.  Or Gwyneth Paltrow’s latest film sucks.  Whatever. Build your own platform.

Nick is one of the Castalia authors who will be building his platform at the Castalia House blog. What I would add to his advice is to consistently work to build up others, not merely yourself. There is a virtuous circle effect that the Left has historically been much better at utilizing than the Right, which is much more inclined to purity-spirals.

But we’re learning and we’re improving constantly. And that’s why we’re winning.


How big is your brand?

Castalia author Mike Cernovich puts things in perspective:

You can monitor my brand in real-time on Amazon by watching my sales rank. You can do this for any author. Amazon ranks books based on how many copies have been sold over the past hour to 24 hours.

  • Mike Cernovich, Gorilla Mindset – #9,431
  • Robert Cialdini, Pre-Suasion: A Revolutionary Way to Influence and Persuade Kindle Edition by  #5,476
  • Scott Adams, How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life – #6,548
  • Lena Dunham, Not That Kind of Girl: A Young Woman Tells You What She’s “Learned” – #23,209
  • MILO, Dangerous – #897
  • Donald Trump, The Art of the Deal – #1,646
  • Hillary Clinton, Stronger Together – #152,422
  • Mike Cernovich, MAGA Mindset – #47,065
  • Ben Shapiro, True Allegiance –  #40,936
  • Vox Day, SJWs Always Lie – #5,022
  • Mike Cernovich, Danger & Play: Essays on Masculinity – #27,356

For those keeping track at home. I’ve surpassed Ben Shapiro, who had a ten-year head start on me and also has many billionaire sugar daddies, and am on par with Vox, whose IQ is way higher than mine and who has been writing longer than I have. (He’s my editor, proof that I work with the best!)

My brand is bigger than a Hillary Clinton surrogate (Lena Dunham) who had her own TV show, and not as large as MILO, Trump, or Scott Adams.

MILO is a once-in-a-generation talent, so there’s no competing with him, ever. No one can.

Amazon sales rank is much more relevant than the mainstream publishers, and the authors published by them, want to admit it is. Yes, it doesn’t capture all possible sales, but the fact is that it captures far more than is required for a statistically relevant sample.

And while it is only a snapshot in time, and cannot capture the conventional sales from major publishers made via the bookstores, it is a vastly more accurate, and comprehensive, picture than that provided by the newspaper bestseller lists, or, God forbid, the SJW-converged awards. As Spacebunny mentioned to me yesterday, the Newbery Medal used to be an indicator of great books you should read, like The Black CauldronA Wrinkle in Time and The Dark is Rising. Now it is a reliable indicator of books you should avoid reading at all costs.

But the fact of the matter is that the Amazon rankings correctly indicate that bestselling authors such as Vaughn Heppner (#1,005), B.V. Larson (#884), and David VanDyke (#2,058) have bigger personal brands, and are much bigger influences on SF readers, than conventional authors such as John Scalzi (#8,062), Charles Stross (#9,127), and even China Mieville (#28,169), especially since the latter are heavily reliant upon their publisher’s brands, distribution, and marketing efforts. Sure, more people recognize the names of the latter trio, but far more people actually buy and read books published by the former. And that’s the aspect of brand that counts.

At Castalia, we’re intent on building up the personal brands of our authors, not churning through authors with one predatory two-book deal after another, sitting on the rights as long as possible, then begrudgingly purchasing the mercenary allegiance of those who sell the best. Whether an author sells 50,000 books or 25 books, if we like the quality they are producing, we’ll keep working with them. That’s why you almost always see the authors we’ve published bring us additional books. And also that’s why we’ve invited our authors to begin blogging at the Castalia House blog, including Nick Cole, David the Good, Peter Grant, and Mr. John C. Wright, Esq.

Our goal this year is to make Castalia House the best, most intelligent, SF/F-related site on the Internet. I hope you’ll be a part of that.


Epic success

The early reviews are in, and I’m pleased to see that the general verdict is that A SEA OF SKULLS is an improvement on A THRONE OF BONES. Success, for a writer of epic fantasy, is when one aims at George RR Martin, only to discover that with Book Two, reviewers are beginning to compare the work to that of Tolkien rather than Martin.

Even better than the first. The perspectives were well written and differed entirely on the concepts of civilization and what it means for each to make war. Whether it is from an orc captain or an elven wing of flying calvary, a stranded Legion, a feudal kingdom of knights and let us not forget the Vikings. All unique with a current of practical realism in how strategy and tactics play out in total war including the inner turmoil of personal ideology of each main character. What is the right choice? What pieces make up the foundation of how to even begin to inform one of which choice is wisdom and which folly.

Epic on the level of Tolkien, but written in a totally different way, for a different generation of audience. Tolkien addressed good and evil of his generations struggle, while Day is focused on the heart of his own generation. Good and evil are timeless, but the battlefield shifts with the times and Day nails it.

When I began writing Arts of Dark and Light, I believed that I could do better than Martin did in A Dance With Dragons, which I found extremely disappointing given the earlier books in the series. I was naively optimistic that the decline in quality I perceived in the fifth book of ASOIAF was more the result of a foolish decision on Martin’s part to fill in the blanks rather than skipping ahead to when the dragons were grown, as I understand was his original plan.

After all, even though A Storm of Swords was not quite as good as its two predecessors, the introduction of the Ironborn and their religion was a spectacular scene, and it was entirely possible that its deficiencies were more related to middle-book syndrome than any incapacity or lack of imagination on Martin’s part. And the problem with A Feast for Crows was obviously mere fat fantasy bloat, a problem easily resolved by stripping things down. But A Dance With Dragons was simply bad, with false characterizations and even the dread river journey; the surefire sign of an author who lacks for better ideas. Even given the signs that the decline was structural in nature, it never once occurred to me that I could write anything equal to the rest of the series.

However, as I struggled with the challenges of deciding how to proceed with all the various options presented by the perspective characters, and prospective new perspective characters in the second book, I began to realize how thoroughly Martin had ruined A Song of Ice and Fire when he expanded it from the original concept of a trilogy. What I realized was that as the story expanded, and as the characters separated, even more discipline and focus was required, not less. In other words, fewer perspective characters, but deeper engagement with their personal story, and therefore letting significant elements of the larger story go without more than tangential attention or description.

This is why it has taken me so much longer to write the second book. It was less about simply cranking out the story, and more about making good decisions about what not to write and what avenues to leave unexplored. Even a well-written and interesting scene is a problem if it requires going down a path that will ultimately prove an unnecessary distraction.

Martin’s error, as I see it, is that he tried to describe too much of the larger story while failing to understand which of his characters are necessary to the larger story. His books increasingly read as if Tolkien had decided to devote as much of The Return of the King to Elrond in Rivendell, and to introducing the travails of a new female character from Bree, as he does to Aragorn and Frodo. Martin’s error is compounded by his apparent compulsion to keep trying to shock the reader; the impact of the Red Wedding was considerably less than that of Ned’s execution despite the greater quantity of blood shed, because the sophisticated reader can’t help but see it coming. Moreover, Martin increasingly relies upon cheating the reader, engaging in increasingly transparent sleight-of-hand, and sabotaging his characters in order to try to achieve the effect he is foolishly seeking.

The idea that the Young Wolf, who has proven to be a brilliant strategist and tactician, is going to throw everything away for love in the middle of a war to avenge his father is so profoundly stupid, and so false to his character as established, that it actually made me angry at the time. And all so that Martin could have an excuse to “shock” the reader. That was the moment that I realized Martin was not necessarily the first-rate writer one might have believed on the basis of the first book, although I wrongly assumed at the time that it was a singular mistake.

I won’t give away any details, nor will I claim to be a better or more accomplished writer than Martin across the board, but I will note that in ATOB, I was capable of pulling off something that Martin proved unable to do without cheating, despite multiple attempts on his part to do so. What is intriguing about the recent reviews of A SEA OF SKULLS is that, unlike when I started writing Arts of Light and Dark, I now believe that the end result of what will be a five-book series has the potential to be considered by impartial readers of the future to be a better epic fantasy in the end than A Song of Ice and Fire.

I’m not saying that it will be, only that I now think it may be possible. There is still a long and arduous road ahead. It is possible that my writing has peaked, it is possible that Martin will somehow manage to pull a rabbit out of a hat and reverse his apparent decline. Only time will tell. But what I can say is that it is no longer my object to write an epic that will be seen as being worthy of comparison to Martin’s, but rather, one to which his series compares unfavorably. That may sound arrogant or it may sound insane. Nevertheless, that is my objective.

The good news, for those who are just reading the first book now, is that the second one is now available. And, of course, for those who have read both, there is Summa Elvetica and the collection of short stories set in Selenoth, which will be available in hardcover and paperback editions next month.

A fabulous read, very entertaining. I was very sad to reach the end. Dammit, I want to know what happens next! The sequel cannot come quickly enough. Mr Day is a great new voice in fantasy. The story moves at a brisk pace, and is just a whole lot of fun. The world of Selenoth is imaginatively realised, and both more logical and intriguing than Westeros from Game of thrones. I was particularly impressed by the scenes featuring the Legions, which featured some incredible battles. Very well realised. Highly recommended for anybody who likes fantasy. Great characters. Shocking twists. And a story that continues to suprise right up to the end. Try it, and see for yourself just how quickly you go through its hundreds of pages.


Writing sundries

So, here is the bad news, the good news, and a few other things.

  1. There is no way I’m going to complete A SEA OF SKULLS, get it edited, and get it out before Christmas. It’s just not happening. Even if I downed tools on everyone else’s books, ignored Infogalactic, and only did one blog post a day, it would be cutting it close. And I’m not going to do any of those things.
  2. However, as someone observed that a) what I already have written is on the order of four times longer than other novels we publish, b) it’s arguably better than ATOB, and c) people have been waiting a long time for it, I was inspired to concoct a plan that I thought might be of interest to Selenoth fans.

You may recall George Martin won the 1997 Hugo Award for Best Novella for “Blood of the Dragon”, which was actually the Danerys chapters from A GAME OF THRONES. You may also note that Amazon permits the updating of ebook files.

So, I said to our Production Editor, what if we release a version of A SEA OF SKULLS that is somewhere between 100k and 120k words, sell it for a reduced price of $5.99, then update the file in the spring to the full 295k-word version and let everyone update the file, after which we’ll raise the price to the full $7.99 we intend to charge for the whole book? That will give all the early readers a discount as well as the chance to return to Selenoth before the end of the year, even if the full experience of Book Two will have to wait. He said, “I would go for that.” So, we decided to see what you think of the idea.

Anyhow, I’m sorry to disappoint you all in this regard, but it is an option. If you think it’s a good idea, let us know in the comments. If you think it’s a stupid idea, please feel free do the same. Regardless, I will promise that the full version a) will be finished and b) no one who buys the initial version will have to pay any more to get the rest of it. I’m not Scalzi and Castalia House is not Tor; I’m not going to divide it into 10 30k parts, sell them all for a dollar, then package them together and resell the whole thing to you again. If you buy the initial version, you’ll get the whole thing. Eventually.

However, I do have some good news regarding Selenoth. First, we have an audiobook in the works. The English narrator is warming up on the smaller books, but he does intend to tackle both A THRONE OF BONES and A SEA OF SKULLS in 2017. Second, both hardcover and paperback versions of A THRONE OF BONES will be available in time for Christmas. They’ll be monsters, running around 915 pages, case laminate for the hardcover, and slightly taller than the Marcher Lord editions. We’ll also be using Garamond for the font.

In other news, I’m happy to say that my next non-fiction book will be about the Alt-Right and it will be out before summer. I’m working with a co-writer whom I will not presently identify, but let’s just say it is going to be every bit as hard-hitting and relevant and accurate as SJWAL and Cuckservative.

And finally, I can promise a new John C. Wright novel before Christmas, possibly even before the end of this month. This is Book Three of Moth & Cobweb.

You may now proceed with your best Vox RR Day jokes….


A tale of two structures

Delta Man contrasts the Gamma novel with the Delta novel at Alpha Game:

GAMMA

Act 1

  • GP (Gamma Protagonist) is awkward, unattractive, and misunderstood, but smart and snarky
  • GP discovers the heart of the misunderstanding is his previously unknown incredible gift
  • GP enters a whirlwind of an adventure of discovering his gift as people are suddenly after him
  • GP defeats some minor foes with his gift but doesn’t know how
  • MV (Male Villain) is introduced, an ass for no reason, is a jock, and good-looking
  • MV has control over seductress Female Villain (FV) The FV is shown not totally responsible for being a villain

DELTA

Act 1

  • DG (Delta Guy) leads a pretty normal life, but is good at one thing in particular
  • He has a PG (Pretty Girl) who he really likes, and is on again and off again as he chases her
  • PG is pretty, not hot, wholesome, and DG comments he really doesn’t deserve her
  • GE (Great Evil) is introduced and may be led by an evil man but is larger than one person
  • DG cannot ignore the GE and is called to action

It’s very eye-opening to see the way in which socio-sexuality so strongly dictates the very form in which an author’s storytelling takes. It’s not hard to see that one way in which science fiction and fantasy has changed dramatically, even outside the female influence and social justice obsession, is that it is no longer a Delta genre full of stories of challenges to be solved through technical competence and personal maturation, but a Gamma genre of full of stories of effortless success through the intervention of third parties or intrinsic wonderfulness.

Techno-thrillers and military fiction are now the Delta genre; one cannot read the Delta structure without stories such as Saving Private Ryan springing immediately to mind. As a general rule, revenge and the public acknowledgment of the secret king as the true king are Gamma themes, while becoming a man and reluctantly defeating evil then going home are the primary Delta themes.

I haven’t really begun to consciously make use of this socio-sexual theory of literature in my own writing, but I am increasingly aware of the way in which my own perspective tends to affect my writing. As one critic noted, there are few incompetents in my books; even the most evil characters usually have a legitimate point-of-view, and it’s not always clear who is supposed to be good and who is supposed to be bad.


Rod Walker, Castalia author

I have been inexcusably remiss in failing to put Rod Walker’s site on the list of Castalia Author’s on the right sidebar. He not only has a blog, but it’s an interesting one, complete with links to reviews of his first book with Castalia as well as his reviews of other books, such as Peter Grant’s Western, Brings the Lightning.

Rod Walker says he enjoyed working with Castalia House to bring out MUTINY IN SPACE, and found it an excellent experience in all respects. In previous careers, RW dealt with several traditional publishers and a few small presses, and never found it an enjoyable experience, a marked contrast to his adventure with Castalia House. For all his low opinion of traditional publishers, RW thinks it is better to classify Castalia House as a “nontraditional” publisher. The Internet has made traditional publishing obsolete as a mode of organization, just as the rise of mass industry made the craft guild system obsolete as a method of economic production….

So the way forward for publishers, in RW’s opinion, is to abandon the gatekeeper function and instead become “nontraditional” publishers – that is, curators who seek out specific kinds of excellence. RW thinks that John C. Wright’s books SOMEWHITHER and IRON CHAMBER OF MEMORY are superb fantasy novels, and in all probability these books would never have been published without Castalia, just as Jerry Pournelle’s THERE WILL BE WAR series would never have been revived.

I’m delighted to hear that Rod enjoyed working with us, as we’re very pleased to be working with him. He is one of the most professional authors in the industry, delivering what must be some of the cleanest manuscripts delivered anywhere. He’s not only professional, he’s prolific, as we’ll be publishing two more of his novels before the end of the year, Alien Game, which is a second Heinlein-style SF juvenile, and an as-yet-untitled fantasy novel set in Minaria, the world of Divine Right.

If you haven’t read his first SF juvenile, Mutiny in Space, you really should do so, as it is a fast-paced, old-school, true-Blue SF novel.

One of the things Castalia is building is a community of readers and writers, just as DevGame is the foundation for a community of gamers and game developers. As both the first DevGame game, Elveteka, and Rod’s third book with us shows, there is room for a considerable amount of overlap and cross-pollination; a DevGame team is already actively developing the computer wargame version of Divine Right and Castalia will be publishing the print edition of a Divine Right RPG book that is in the very early stages of development. This community-building is important, for as Dave Freer notes at the Mad Genius Club, the publishing world is rapidly changing.

The problem is our whole genre, all of publishing (both indy and traditional) and the business of writing are moving targets. Even the audience is moving and changing. And they’re not moving predictably, but like a cheetah full of amphetamine, LSD and blindfolded too.

Which is all rough on the painstaking ‘stalker’ – the author trying to set themselves up for the ‘kill’. It’s certainly resulted in some very wild shooting – some innocent bystanders hit, lots of prey (AKA sales) disappeared into the scrub never to be seen again. I mean, once upon a time you simply had to kiss up to the right editors, loudly espouse the correct SJW cause de jour and you were in every B&N from here to Timbuktu, and on NYT bestseller list… and life was sweet. Now you can do all that, impeccably, win a Nebula and a Hugo, and be in the surviving book-stores… and still be a sales failure. Readers are being considerably more difficult and relying on Amazon, are more price aware, and more inclined to sample on KU…. I think looking toward writer’s co-ops would be smart.

KU is the real game-changer now, because the traditional publishers can’t play there. But we can, and last month, one of our better-selling books sold more via KU than through all the other means and editions combined. It doesn’t make sense for us to sell all our books that way, as we’ve experimented and some books do great while others don’t, but KU editions are now every bit as important in their own right as paperback, hardcover, or audiobook editions.

As for coops and communities, we’re not the only ones who have noticed that building communities is vital for authors these days:

Most books today are selling only to the authors’ and publishers’ communities. Everyone in the potential audiences for a book already knows of hundreds of interesting and useful books to read but has little time to read any. Therefore people are reading only books that their communities make important or even mandatory to read. There is no general audience for most nonfiction books, and chasing after such a mirage is usually far less effective than connecting with one’s communities.

This is why it is important for VP and Castalia to continue to grow – blog traffic looks likely to pass 2.6 million this month – and why it is equally important that Castalia does not grow at the price of sacrificing its level of quality. We only got one book out last month, but this month we expect to publish books by THREE new members of our writer’s community – Fenris Wulf, Ivan Throne, and Nick Cole – in addition to a first novel in a new series by one of our leading members, which is to say Mr. John C. Wright. Not all of these books will be for everyone, but all of them will be recognizably Castalia House books in their own way. We’ve also signed three new authors about whom we are very excited, but who shall remain anonymous for the present.

It is because this community is growing that it is increasingly under assault from trolls, self-seekers, and ideological missionaries. And it is because this community is important, and because you, the reader, are important, that the moderators and I are so ruthless in purging those who are attempting to disrupt and destroy it.

How important is it? We can quantify that. On an annual basis, the average Castalia book sells more than 10 times the number of copies of the average book. I expect that within five years, that ratio will be 100 to 1.

UPDATE: I didn’t look at the comments the first time around. Dave also had some nice things to say about Castalia there.

I seriously believe Castalia is merely one of the first of the new generation publishers. Say what you like about Vox Day – he pays 50%, does the legwork AND does the marketing. And he really does market. 50% of $20K (and no hassles and costs) is worth a lot more than 70% of $3K and hassles, costs. But at 17.5% of most of the Trad houses (apples to apples comparison) where they do the legwork, but scanty marketing but bump the price right up (so you might get $5K sales) well – it’s a no-brainer, really. Which is why I worry so much that so many people still choose that option.

We admittedly could do a lot better on the marketing. (And yes, marketing volunteers, I’m going to try to contact you this weekend. I’ve genuinely been so busy that I haven’t had time to even respond to the volunteers who are actively trying to help out.) But the quadpartite community of VP, AG, DG, and CH, in combination with our author’s networks, does have a marketing multiplier effect. And once a few of the bigger names start working with us – and they will – that’s when things are going to seriously take off.

UPDATE: One more note for established writers at other publishers who might be interested in talking to us about working together in the future. We not only pay much higher royalties much earlier than the traditional publishers do, this year, we are already paying all of our authors out for Q1 and Q2 2016, even though we haven’t been paid for June yet. I’m finishing the various reports this weekend. When we say our authors come first, we really mean it.


Submissions and so forth

Amanda addresses the business of submissions at Mad Genius Club:

Yesterday, as I was looking at FB, I came across a post from someone I respect a great deal. He also has one of the most unverifiable jobs there is in publishing. No, not reading the slush pile, although that is part of his job. He has taken it upon himself to do what so many publishers don’t do. He responds to those who send something in, letting them know whether or not their work has met the minimum threshold to be passed up the line for further consideration. Believe me, that is definitely more than a number of publishers do. Too many simply never get back to you unless they are interested.

What caught my eye with his post was how unprofessional someone had been in response to his email letting them know their story had not been passed up the line. Now, I know how it stings when you get a rejection. It’s like someone telling you your baby is ugly. But it happens and we have to accept it with grace and move on. Yes, we can kick and scream and curse in public but you do not send a note back telling the editor how wrong they were. Nor do you tell them that the title has been published during the time the editor was considering it, especially if the editor has gotten back to you in less than half the time they say it normally takes.

And that is where this particular author screwed up.

Having been on both ends of the process, perhaps some of you might be interested in an editor’s perspective.

  1. Most of the stuff that is submitted isn’t anywhere near ready. Seriously, we’re talking “WTF were you thinking” territory. Don’t submit just to submit, practice, then file it away if it’s not genuinely on par with what the publisher publishes and move on to the next work.
  2. You have VERY little time to impress the slush reader, who is wading through large quantities of writing that ranges from barely literate to mediocre. Make it count.
  3. Keep the cover letter short and to the point. No one is going to be impressed by how BADLY you want to be published or HOW MUCH you want to work with the publishing house. What you want has nothing to do with how good your book is.
  4. Pay a modicum of attention to whom you are submitting. If you submit a gay teen werewolf romance to Castalia, we’ll reject it right away. If you’re an SJW, don’t bother.
  5. Spellcheck, particularly your cover letter, bio, and first chapter. The occasional typo is forgivable, but if you simply can’t spell, most slush readers will quite reasonably assume you can’t write.
  6. Pay attention to who else the publisher publishes. Be familiar with some of their authors and read a few of their books to see how your work compares to them. At Castalia, our goal is for me to be the worst writer we publish. If your stuff isn’t objectively as good as my books, or Peter Grant’s, or Rod Walker’s, (and read the Amazon reviews to see how THOSE books are regarded) then you simply have no chance of being published by Castalia. Because John Wright and Owen Stanley and Nick Cole are even better.

All that being said, sometimes a submission does make it through the process. Last night I was discussing some editorial changes I wanted to see with the author of an unsolicited submission who hit several of our interest triggers with a solid, well-written murder mystery and political thriller set in feudal Japan that reads very much like military SF. If he can nail those changes, and I have no reason to think that he can’t, Castalia will be delighted to publish it.


Talking SJWs with Tom Woods

What exactly is the ideology of the “Social Justice Warrior”? What do you do when you’re targeted by one, whether at work or in general? Vox Day — popular blogger, author, SJW slayer, and polymath — joins me for background and strategy.

Tom Woods was kind enough to have me as a guest on Episode 703 of his podcast, Social Justice Warriors: Who They Are and How to Deal With Them. Tom is a sharp guy and I always enjoy speaking with him.

Of course, we were discussing the book that has been a political philosophy bestseller for nearly a year now, SJWs Always Lie: Taking Down the Thought Police. As its first year of publication comes to a close, it is still a top 2 book in the category, trailing only Plato’s Republic.

Which reminds me. How many people here would be interested in reading annotated editions of classics like the Republic or Aristotle’s Rhetoric, which would consist of the text with my commentary on the text woven into it. We could even do it with other classic works and commentators; I would love to have a copy of Clausewitz’s On War annotated by Martin van Creveld. I’m not promising anything, as I have three – no, four – books I’m already writing, but it’s an idea that might be worth exploring.


A Throne of Bones: a review

Katrina reviews ATOB on Amazon:

I was pleasantly surprised at how much I enjoyed this book. I picked it up because I’d seen the author’s critiques of the current state of SF/F and was curious to see if he could deliver an improvement on the mediocre works that just about define the genre today. I was also intrigued by the military emphasis- or more specifically the emphasis on an accurate portrayal of warfare. On both accounts, I came away impressed.

Yes, this is like A Game of Thrones. As I understand it, that’s intentional.It follows a similar format with each chapter named for the character whose perspective is shown, and the general idea is similar, with different warring kingdoms and factions and betrayals going on at the micro level and some vast cyclical magic operating at a macro level.

Where A Throne of Bones improves upon AGoT is mainly at that macro level. As much as it’s transparent in Martin’s books that he has no idea where the overall story is going, it’s quite clear that Day actually has a plan for Arts of Dark and Light. I get the feeling it’s a good plan, too, and, without giving too much away, I suspect it’s a little more Wheel of Time than Game of Thrones.

Day also roundly defeats Martin in the military arena. I wasn’t sure if this aspect of the book would interest me, since I’m more a fan of naval history, but I found AToB perfectly balanced realism and detail with excitement and pacing. I got the sense that Day could go on all, well, day, about tactics and logistics and this horse and that infantry, yet he didn’t, which gave the story a sense of depth without growing tedious. I don’t know whether we have the author or the editor to thank for that, but well done, Castalia House, either way.

(By the way, the human side of warfare is incredibly well illustrated, particularly in the chapter featuring “Eyepopper.” If I didn’t actually cry, it was only because I was too busy double-checking the by-line to make sure it didn’t say “Tolstoy.”)

I should also offer some praise to the characters whose perspectives we see in the book. Unlike in Martin’s books, there is no one I want to choke to death, no name that makes me dread the coming chapter (*cough* Sansa *cough*). Martin’s greatest strength is his ability to show both sides of every conflict in a sympathetic light. Day exhibits this ability as well, with legitimate heroes representing differing opinions on religion, morality, national identity, and so on. He writes persuasively and genuinely from all of these perspectives, which is enormously refreshing, especially as he avoids appearing to simply hate humanity in the process.

Which brings me to the worst thing about this book: the sequel isn’t out yet!

It’s in the works, although obviously slower than I’d like. It will be out this year, one way or another, but “this year” is looking more like “November” than “September” now. I’m beginning to understand why editors are so seldom very prolific writers, as once you spend a few hours editing someone else’s book, you’re seldom in much of a mood to work on your own.

Also, A Sea of Skulls is a more difficult book to write than A Throne of Bones was. Not for the same reasons that have plagued Mr. Martin, but because, as the reviewer noted, I try to write from the perspective of the different characters. It turns out that the level of difficulty rises considerably when one is writing not only from the various perspectives of human, elf, dwarf, and orc, but from those perspectives set within their native cultures. Alas for those who desired a greater sense of the numinous, it appears my vulgar lyrical gifts much better suit the latter two cultures than the elevated elven culture that Tolkien so memorably portrayed.

Anyhow, if you haven’t read A Throne of Bones yet, you should probably get started on it now if you’re going to get through it in time for the sequel, since it is an 850-page monster.

What’s interesting about this review is that it apparently isn’t by a longtime fan or someone familiar with my previous or current works, and yet they nevertheless reach the conclusion that at least the first volume compares favorably with the bestselling works by Mr. Martin. In contrast, those who spuriously claim that I cannot write invariably do so on the basis of not having done more than skimmed a short story or two, and moreover, are less than entirely credible on the basis of their pre-existing enmity for me.

I will never be a great novelist because I simply don’t have the gift. I know what a great writer is, and I simply cannot do what they do. But that doesn’t mean that I can’t write some of the best epic fantasy out there, because what is required for epic fantasy leans more towards stamina, clear thinking, and a coherent vision than pure literary talent. And that is one reason that I have chosen to focus on it, at least in terms of my fiction, rather than some of the other sub-genres in which I have dabbled.