So-called or self-described

Early days, my friends. Early days. The AP gives the mainstream media its marching orders.

AP: Avoid using ‘alt-right’ without context

The Associated Press Monday released new guidelines for referencing the “alt-right,” which ask that journalists use the term alongside its definition and in context of its association with racist beliefs.

The new guidelines read: “‘Alt-right’ (quotation marks, hyphen and lower case) may be used in quotes or modified as in the ‘self-described’ or ‘so-called alt-right’ in stories discussing what the movement says about itself. Avoid using the term generically and without definition, however, because it is not well known and the term may exist primarily as a public-relations device to make its supporters’ actual beliefs less clear and more acceptable to a broader audience.”

It should be amusing to see them try to define it in the next set of guidelines. What this indicates, however, is that they’ve failed to stamp the Alt-Right as either Nazis or White Supremacists, which was their initial attempt to address it. They want to avoid so much as mentioning the term without providing the necessary context, which means framing it to fit their Narrative.

As it is written, SJWs always lie.

Meanwhile, the Romanian and Bulgarian translations of the 16 Points of the Alt-Right have been delivered and posted. We now have more translations than points; don’t hesitate to copy them and spread them around the Internet. While the Hoax Media is dithering and deceiving themselves and attempting to marginalize us, we’re rapidly expanding across the globe. Those in need of getting up to speed on the Alt-Right may wish to note that one can quickly access all of the Alt-Right-related posts on this blog via the link on the right sidebar below the various translations.


Now who’s seeing Russians under the bed?

The Washington Post has gone completely off its rocker:

The flood of “fake news” this election season got support from a sophisticated Russian propaganda campaign that created and spread misleading articles online with the goal of punishing Democrat Hillary Clinton, helping Republican Donald Trump and undermining faith in American democracy, say independent researchers who tracked the operation.

Russia’s increasingly sophisticated propaganda machinery — including thousands of botnets, teams of paid human “trolls,” and networks of websites and social-media accounts — echoed and amplified right-wing sites across the Internet as they portrayed Clinton as a criminal hiding potentially fatal health problems and preparing to hand control of the nation to a shadowy cabal of global financiers. The effort also sought to heighten the appearance of international tensions and promote fear of looming hostilities with nuclear-armed Russia.

Two teams of independent researchers found that the Russians exploited American-made technology platforms to attack U.S. democracy at a particularly vulnerable moment, as an insurgent candidate harnessed a wide range of grievances to claim the White House. The sophistication of the Russian tactics may complicate efforts by Facebook and Google to crack down on “fake news,” as they have vowed to do after widespread complaints about the problem.

Guess what is the top Russian propaganda site?

The Drudge Report.

Keep in mind, this is the same Washington Post that insists the Cheese Pizza crowd around Hillary Clinton is merely a collection of obsessive enthusiasts of Italian cuisine and ping pong with ghastly taste in modern art, not a weird and creepy pedophile cult.


Is the Alt-Right dead?

Paul Joseph Watson talks to Mike Cernovich about the question.

Contrary to what you’ll read about them, the answer is quite obviously no. PJW and Mike understand the new media game much, much better than most of their critics, all of whom are still operating on the same outdated concept that let the media play Richard Spencer last week. That doesn’t mean they are always correct; I trust their judgment on the media and I prefer to rely upon my own with regards to the more abstract and historical elements.

Events and movements require the right moment more than the right person. What will have a massive impact today might have gone unnoticed five years ago. Social mood, as per socionomics, is key. The historical cycles, from Kondratieff to the debt cycle, also play significant roles. The next 10 years are the Alt-Right’s moment, because only its ideology is in harmony with both the zeitgeist and the material, measurable societal metrics that the cliodynamicists are tracking.

Both the USA and Europe are rapidly approaching critical stress points with unhappy populaces and rival elites whose interests cannot be rectified. An 1860-level event could take place in as few as four years from now in one or more nations in the West, and that’s not even taking the situations in Ukraine/Russia, Syria, Iran, or the South Pacific into account. That is why the Alt-Right is destined to rise in much the same way the Republicans did regardless of a) what it is called or b) who is involved.

What is happening is much, much bigger than the media, the Alt-White, or even PJW understand. (PJW hasn’t caught onto the inevitability of identity politics yet, but he’s smart and he’ll figure out their relevance soon.) There is very little that any of us can do about any of this; even the global elite who flatter themselves with the idea that they are driving events are actually doing little more than attempting to hold on to the hurricane and exploit whatever consequences result.

Look, I’m a game designer. I design multi-variable models, and without the ability to design for effect, or impose external limitations on the outputs, fairly minor changes rapidly cause the model to become unpredictable. And the complexity of real world events is vastly greater than a simulation of a sports league, or a single game.



I do not disavow

Roosh makes a strong statement about Richard Spencer:

Richard Spencer, head of the NPI Institute, was attacked by the media in the last week because attendees at his recent weekend conference did a Roman/Hitler salute. This caused a schism in the alt right, where more moderate voices condemned Spencer’s actions and splintered off into a “new right” or “alt light” group. Looking back on the episode with full hindsight, I believe it was a strategic mistake to side with the media and not assist Spencer, no matter how strongly you disagreed with his actions….

The proper response when the fake news tells you you’re a Nazi is to say “Fuck you.” The proper response to when they call you a racist is “So what?” The proper response when they call you a rapist is to say, “I certainly wouldn’t rape you.” The only way we can take away the power from these terms is to not immediately deny you are one. If a crazy old bag lady approaches you on the subway and loudly says you are a murderer, would you take the time to deny it? No, you would laugh and say, “Get out of my way, you crazy bitch.” This is how we must react when the media confronts us, because if you don’t have a fear of being called a Nazi, racist, or rapist, the power of the media establishment will quickly diminish.

That doesn’t mean that Spencer did not commit an unforced error. We have to agree that Spencer’s decision to let in the media and frame the conference any way they saw fit was a considerable mistake, but not one I will eternally hold against him. He is not an establishment talking head that has been “groomed” to be good with the media, and his first major interview was less than a month ago. I was a media newbie too. I got shellacked when I went on Dr. Oz and got embarrassed by the Daily Mail when they showed up to my parents house until I finally understood the game and humiliated the media myself in a press conference. I’m sure I will make a mistake in the future, since I am not a media professional who does interviews every month, and I hope my allies don’t disavow me because of it.

After Spencer’s gaffe, I’m seeing a lot of messages online that the alt right “brand” is done for, and that their movement is dead. Back in February, I said their movement has peaked, but I underestimated them, and those today saying the alt right is dead are also wrong. They will lick their wounds and get stronger, because they don’t need the media and they don’t need Trump. Their sales pitch of “America will be better with only white people” is too seductive for marginalized white men to resist, and in spite of their obsession with race, there is intellect and truth-telling underneath it. They have blind spots, but they have fewer blind spots than other movements, and for that reason I think they will have increasing cultural influence in the next five years for men who want an external fix to their problems instead of an internal one like I aim to provide. The Spencer debacle is a painful but necessary teaching moment for them.

Now that the schism has taken place, men like Mike Cernovich, Paul Joseph Watson, and Stefan Molyneux have a clear path to the top as part of their “new right” platform. There is no Nazi taint to hold them back. Within a couple years time, as long as their output is consistent, they will have a massive bullhorn to reach millions of conservatives. It will be fascinating to watch these men become the “new mainstream” as the old media order fades away.

Roosh knows better than anyone what it feels like to be under media assault. I have never seen anyone attacked so viciously in the media, and to make it worse, with so little cause. And he’s right to say that we should not disavow anyone under media pressure, because that is nothing more than their usual game of divide-and-conquer.

Anyhow, it is good to see that Roosh is a man of integrity. It has been fascinating to see him evolve from petty pick-up artist to an increasingly impressive philosopher.

That being said, I don’t believe there is a genuine schism, because the Alt-Lite has never been, and will never be, the Alt-Right proper. It is, rather, a large pool of newly awakened conservatives and liberals who are only beginning to shed the lies of the propaganda in which they have been steeped for their entire lives. Also, it is neither disavowing nor attacking someone to criticize a specific action they have taken. I’ve been criticized by my social media allies before, and while it wasn’t public, it was certainly every bit as direct as most of the criticism that has been directed at Spencer. The criticism was justified, I appreciated the criticism, and most importantly, I learned from it and adapted my behavior according to their advice.

Perhaps the most impressive thing about the Alt-Lite to Alt-White spectrum has been the ability of the various parties to bury the hatchet and avoid the virulent divisions that the media, and occasionally, some of the followers, would like to see. Everyone is excited about the ascension of the God-Emperor Trump, so it should not be surprising that a few of us managed to go a little overboard, after all, we have had far too political successes to celebrate for most of our lives. But the tide is turning, so it is time to learn how to discipline ourselves and be prepared for the larger-scale challenges to come.

The forces that have produced the Alt-Right are still at work across the West. They are growing stronger, the stresses on the unity of the international elites are growing, as are the explosive pressures on the popular unity of the various nation-states. What many find unnecessary, impossible, or even unthinkable, will come to be seen as the only possible route forward before long. And when they do, it will fall to those of us who have seen the patterns and trends evolve to do what we can to ensure that there are powerful voices of reason to be heard amidst the madness.

I expect Mike, Paul Joseph, and Stefan to continue to ascend to the top too, but not due to any avoidance of a nonexistent taint of a long-dead German political philosophy, but for the reason that is written on the bottom of this blog every day. The times are changing. The rules are changing. The game is changing.

SUCCESS COMES MOST SWIFTLY AND COMPLETELY NOT TO THE GREATEST OR PERHAPS EVEN TO THE ABLEST MEN, BUT TO THOSE WHOSE GIFTS ARE MOST COMPLETELY IN HARMONY WITH THE TASTE OF THEIR TIMES.


Media discipline

Andrew Torba of Gab has it.

CNN reached out and was incredibly rude and unprofessional.

We simply let them know that it is our policy to record all phone interviews.

They then backed out and claimed they had to speak with the editor about it, skipped a 2nd call to discuss, and acted very unprofessionally.

As does Tila Tequila :

Msm keeps on contacting me for interviews about my Roman salute. I should tell them all to suck my nuts, faggots!

They are not your friend. They do not want to let you tell their story. They want you to play the part of the sacrificial victim of their pre-established narrative.

Figure out a policy that works for you. Then stick with it. Mine is straightforward enough:

  1. I only do TV/video with Stefan Molyneux. Otherwise, no TV/video.
  2. I only do radio shows with friendly hosts. As a general rule, no podcasts except as the occasional favor to someone on our side.
  3. Written interviews only. No telephone calls or in-person interviews.
Yes, I’ve done other things in the past. I learned what worked and what didn’t work. That’s how I developed this policy. The best way to reach people is to build your own platform, slowly and steadily. Then help others build theirs.

UPDATE: From Twitter: We now have the endgame of that media manipulation @Cernovich was mentioning. Thanks Spencer

President-elect Donald Trump disavowed an alt-right conference in Washington, D.C. over the weekend led by Richard Spencer that celebrated the election of Donald Trump.
Asked directly about the event that was widely covered by the mainstream media, Trump replied, “I condemn them. I disavow, and I condemn.”

Trump denied that he had energized the alt-right, but again disavowed the movement.

“I don’t want to energize the group, and I disavow the group,” Trump said. “It’s not a group I want to energize. And if they are energized I want to look into it and find out why.”

Optics matter. As I said, Richard is on a path to become the next David Duke, trotted out every time the media wants to discredit a Republican.

It makes no difference at all in the grand scheme of things, of course. The reason the Alt-Right is on the rise is not due to approval by maverick politicians, or because corrupt establishment figures denounce it, but as a result of the historical trends identified by Structural Demographic Theory, which is to say, elite overproduction, popular immiseration, immigration, and the fiscal crisis of the state. Both the God-Emperor’s ascendancy and the Alt-Right are what appear to be inevitable consequences of these things; his approval or disapproval of us is as irrelevant as our approval or disapproval of him.

UPDATE: In fairness to Richard, he’s already claimed a Politico scalp:

National editor at Politico Michael Hirsh resigned after publishing the home addresses of alt-right figurehead Richard Spencer Tuesday morning and advocating for serious violence.

Hey, maybe we should adopt a new slogan. How about… Democrats are the REAL Nazis. That should totally work. 


Media SJWs double down

They’ll show that pesky God-Emperor Ascendant just how important they are! Just you watch them!

This is where we are. The President-elect does not care who knows how unforgiving or vain or distracted he is. This is who he is, and this is who will be running the executive branch of the United States government for four years.

The over-all impression of the meeting from the attendees I spoke with was that Trump showed no signs of having been sobered or changed by his elevation to the country’s highest office. Rather, said one, “He is the same kind of blustering, bluffing blowhard as he was during the campaign.”

Another participant at the meeting said that Trump’s behavior was “totally inappropriate” and “fucking outrageous.” The television people thought that they were being summoned to ask questions; Trump has not held a press conference since late July. Instead, they were subjected to a stream of insults and complaints—and not everyone absorbed it with pleasure.

“I have to tell you, I am emotionally fucking pissed,” another participant said. “How can this not influence coverage? I am being totally honest with you. Toward the end of the campaign, it got to a point where I thought that the coverage was all about [Trump’s] flaws and problems. And that’s legit. But, I thought, O.K., let’s give them the benefit of the doubt. After the meeting today, though—and I am being human with you here—I think, Fuck him! I know I am being emotional about it. And I know I will get over it in a couple of days after Thanksgiving. But I really am offended. This was unprecedented. Outrageous!”

So brave! Thank you for this! Now, why weren’t you willing to say it publicly, under your own name again?

Trump is going to steamroll these guys. He’s given them fair warning that it is not going to be business as usual and they STILL don’t see it coming.


Controlled opposition or media indiscipline?

Like others in and around the Alt-Right, I’ve been approached by numerous media organizations since the election. I was also invited to speak at the recent NPI conference. I declined the opportunity, not because I have any problem with Richard Spencer or anything the Alt-White is pursuing, but because going to conferences and talking to lots of people is really not my thing. I don’t even go to three-quarters of the professional conferences that I really should attend, and I’ve been speaking at game industry conferences since 1995.

But I have to admit, it was somewhat fortuitous that I didn’t go given the manufactured media coverage of a minor incident towards the end, when apparently some idiots in the crowd began throwing Roman salutes on camera, and Richard decided it would be a great idea to throw the media some red meat by shouting “Hail Victory and Hail Trump.” Mike Cernovich put out a widely watched Periscope calling this “utter stupidity” and “controlled opposition”, and thereby sparked a bit of outrage among Richard’s fans.

As a number of people have asked my opinion of this, here it is:

  • No, I don’t think Richard is a federal agent or an actual controlled opposition figure. I think Mike would have been more accurate to say “controllable opposition” or “dancing monkey”. But Mike made it very clear exactly what he meant in his Periscope. Don’t get pedantically hung up on a term. If nothing else, Richard’s hair is too fabulous for him to be a federal agent.
  • There was nothing actually wrong with what Richard said. But we’re dealing with rhetoric here, not dialectic.
  • It wasn’t a big deal. But it was a foolish thing to do. The media is absolutely slavering to be able to have REAL PROOF that the Alt-Right are no-good, very-evil Nazis so that they can use it as a weapon against President-elect Trump, giving them ANYTHING is tactically retarded.
  • It’s not about Richard. It’s about Donald Trump. If Richard is genuinely supportive of Trump, then pulling that sort of stunt was the very last thing he should have done. Making yourself the news story at the expense of the individual you are supposedly supporting and celebrating smacks of being self-serving. As Mike said, dress up like a Nazi, speak bad German and wear a swastika armband if you want, just leave Trump out of it.
  • Richard has failed to learn the lesson of #GamerGate and the principles of 4GW. He wants to be the media-anointed leader of the Alt-Right because he believes, wrongly, that this will help him achieve his objectives. It won’t. As Mike and I have both noted, the media elevates fringe figures to “leadership” specifically in order to attack the movement through them. That’s why they keep trying to call Milo, and Mike, and even occasionally me “an Alt-Right leader” even though we all specifically deny it. Milo and Mike have always denied being Alt-Right, and yet the media keeps trying to claim they are its leaders. Ask yourself, “why is the media doing that when they know it isn’t true?”
  • You don’t play the media, the media plays you. Yes, Trump can play them. Yes, Milo can play them. But I’m not either of those unique talents and neither are you. I learned my lesson the hard way, when a woman from Wired read SJWAL and spent three hours talking about #GamerGate with me just in order to get what she thought was a single kill-quote into her article that was nominally about the Hugo Awards. She was wrong, because she was an American who didn’t realize I was referring to a very real problem that is covered only in the European press, but I learned that they will go very far out of their way in order to get that single soundbite, that single optic, that they can then use as a caricature of you for the next decade in order to discredit and disqualify you. That is why I don’t do TV, I don’t go on radio shows or podcasts that are oppositional, and I require that all interviews with me are written.
  • The media is not the way to “get out your message”. That’s the bait they’ve used to lure in every sucker for 50 years. I can’t count the number of times a reporter has said he “just wants to give me the opportunity to tell my side of the story”. It’s a trap. The way to get out your message is to patiently build your own platform, because he whom the media builds up is he whom the media can take down at will.
  • I am not opposed to Richard or jealous of Richard, nor do I want the attention he is receiving. I rather like him, I simply don’t think he understands that the media intends for him to become a David Duke figure, a weapon available for deployment against any politician or program that he nominally supports.
  • The media always has a narrative it is attempting to sell. Don’t help them sell it!
If the Alt-Right is going to continue to be successful, those to whom the media pays attention are going to have to develop the same media discipline that #GamerGate and the Trump inner circle have exhibited. Don’t take the bait.

The wrath of the God-Emperor

The God-Emperor Ascendant informs the media of their proper place in the new hierarchy, which is considerably closer to the kennels than the Cherry Blossom Throne:

Donald Trump scolded media big shots during an off-the-record Trump Tower sitdown on Monday, sources told The Post.

“It was like a f–ing firing squad,” one source said of the encounter.

“Trump started with [CNN chief] Jeff Zucker and said ‘I hate your network, everyone at CNN is a liar and you should be ashamed,’ ” the source said.

“The meeting was a total disaster. The TV execs and anchors went in there thinking they would be discussing the access they would get to the Trump administration, but instead they got a Trump-style dressing down,” the source added.

A second source confirmed the fireworks.

“The meeting took place in a big board room and there were about 30 or 40 people, including the big news anchors from all the networks,” the other source said.

“Trump kept saying, ‘We’re in a room of liars, the deceitful dishonest media who got it all wrong.’ He addressed everyone in the room calling the media dishonest, deceitful liars. He called out Jeff Zucker by name and said everyone at CNN was a liar, and CNN was [a] network of liars,” the source said.

Well, they can hardly deny it, can they? It’s about time someone in a position of power started calling them out on their deceitful propaganda. I understand his contempt for them; I learn new things about myself nearly every time I am mentioned in the media, particularly in articles written by people who have never spoken to me, never met me, and obviously, have never read any of my books.

They’re lucky it was Donald Trump and not Donald Trump Jr. or it would have been a literal firing squad.


The rubes are onto us!

The New York Times is trying to figure out how to avoid getting FoxNewsed by the Alt-Media:

The last year has turned the United States into a country of information addicts who compulsively check the television, the smartphone and the good old-fashioned newspaper with a burning question: What fresh twist could our national election drama and its executive producer, Donald J. Trump, possibly have in store for us now?

No doubt about it: Campaign 2016 has been a smash hit.

And to the news media have gone the spoils. With Mr. Trump providing must-see TV theatrics, cable news has drawn record audiences. Newspapers have reached online readership highs that would have been unimaginable just a few years ago.

On Wednesday comes the reckoning.

The election news bubble that’s about to pop has blocked from plain view the expanding financial sinkhole at the center of the paper-and-ink branch of the news industry, which has recently seen a print advertising plunge that was “much more precipitous, to be honest with you, than anybody expected a year or so ago,” as The Wall Street Journal editor in chief Gerard Baker told me on Friday.

Papers including The Journal, The New York Times, The Guardian, the Gannett publications and others have responded with plans to reorganize, shed staff, kill off whole sections, or all of the above.

Taken together, it means another rapid depletion in the nation’s ranks of traditionally trained journalists whose main mission is to root out corruption, hold the powerful accountable and sort fact from fiction for voters.

It couldn’t be happening at a worse moment in American public life. The internet-borne forces that are eating away at print advertising are enabling a host of faux-journalistic players to pollute the democracy with dangerously fake news items.

In the last couple of weeks, Facebook, Twitter and other social media outlets have exposed millions of Americans to false stories asserting that: the Clinton campaign’s pollster, Joel Benenson, wrote a secret memo detailing plans to “salvage” Hillary Clinton’s candidacy by launching a radiological attack to halt voting (merrily shared on Twitter by Roger Stone, an informal adviser to the Trump campaign); the Clinton campaign senior strategist John Podesta practiced an occult ritual involving various bodily fluids; Mrs. Clinton is paying public pollsters to skew results (shared on Twitter by Donald Trump Jr.); there is a trail of supposedly suspicious deaths of myriad Clinton foes (which The Times’s Frank Bruni heard repeated in a hotel lobby in Ohio).

As Mike Cernovich, a Twitter star, alt-right news provocateur and promoter of Clinton health conspiracies, boasted in last week’s New Yorker, “Someone like me is perceived as the new Fourth Estate.” His content can live alongside that of The Times or The Boston Globe or The Washington Post on the Facebook newsfeed and be just as well read, if not more so. On Saturday he called on a President Trump to disband the White House press corps.

He may not have to. All you have to do is look at the effect of the Gannett cuts on its Washington staff, which Politico recently likened to a “blood bath.”

So, they’re going to win by cutting back on staff and lying about the competition. That sounds like a strategy for certain success!

The total ineptitude of the conservative movement can really only be understood by the ease with which the Alt-Right is competing with them despite a complete imbalance of resources, numbers, and awareness. But conservatives were always too interested in dialectic and making nice to ever have any hope of beating the mainstream media at its own game.

Can you imagine how the Alt-Right would have handled the Lewinsky scandal? Instead of huffing indignantly about “the dignity of the office” and attacking Republicans who also had affairs, there would have been a positive torrent of horrifically pornographic memes starring Bill Clinton. I’ll go so far as to suggest that if the Alt-Right had been around then, Bill Clinton would have been forced to resign.

Speaking of the Alt-Right and Mike Cernovich, EveryJoe has the most substantive review of Mike’s MAGA Mindset that I’ve seen yet:

Back in mid-October, the prospect of a Donald Trump presidency was considered outlandish by the mainstream media. Virtually every major polling organization had predicted that Hillary Clinton would emerge victorious in nothing short of a landslide of epic proportions, condemning Trump’s campaign to a fate as an embarrassing political footnote.

Also in mid-October, author Mike Cernovich and editor Vox Day published the audaciously-titled MAGA Mindset: Making YOU and America Great Again. A book that alternates between political prognostication and self-help reaffirmation, MAGA Mindset confidently describes the rumbling sociocultural landscape that helped form the framework for Trump’s eventual victory.

One does not need to read tea leaves to predict how such a bold move could have spelled disaster for Cernovich’s career; while he had already established himself as a powerful social media bellwether for the New Right movement, authoring a pro-Trump manifesto on the eve of his defeat would forever arm his mainstream media nemeses with concrete evidence of Cernovich’s analytical myopia.

It is this intrepidness on behalf of Cernovich and Day – the MAGA mindset, as it were – that imbues the book’s premise with an indelible potency.

In a self-effacing origin story of sorts, Cernovich calls himself a “dumb hick from flyover country” who “should not have amounted to much.” Now, though, he has become famous (or infamous, depending on whom you ask) as the founder of website Danger & Play and as an outspoken Twitter user who coined hashtags #HillarysHealth, #HidingHillary, et al. With 166,000 followers and counting, Cernovich estimates that his account receives over 100 million impressions monthly.

The juxtaposition of these two mentions of Cernovich illustrate the fundamental problem the mainstream media is facing. They have to cover him. He’s too big to ignore. But they can’t resist the urge to attack, marginalize, and belittle, thereby completely missing everything about why people are paying attention to him in the first place.

Consider how many stories they’ve done about Hillary Clinton’s unexpected defeat and why the pollsters got it wrong. And yet, even when they begrudingly mentioned an individual who was predicting the precise opposite of everything they expected at the time, they only portrayed him as “promoter of Clinton health conspiracies”, not someone who had been predicting a Trump victory since 2015.

That is why they are destined to be the irrelevant news, until they finally disappear altogether. They either don’t know, or simply don’t care, what people are actually interested in reading about. Worse, they act as if we can’t tell what they’re doing. Notice how Cernovich “boasts” when he is simply telling a reporter the facts, whereas when John Scalzi blatantly lied to a New York Times reporter about his site traffic, he was “affable” and “comfortable with the business of promotion” and “adept at generating buzz.”

Do they really think we don’t notice?