When affirmative action fails

He couldn’t hack it in science fiction despite the best efforts of the SF-SJWs. Now his Marvel gig is failing. What is Saladin Ahmed to do for an encore? Double down, of course!

Kellogg’s will be redesigning Corn Pops cereal boxes after a complaint about racially insensitive art on the packaging. The Battle Creek, Mich.-based cereal and snack maker said on Twitter Wednesday it will replace the cover drawing of cartoon characters shaped like corn kernels populating a shopping mall. The corn pop characters are shown shopping, playing in an arcade or frolicked in a fountain. One skateboards down an escalator.

What struck Saladin Ahmed was that a single brown corn pop was working as a janitor operating a floor waxer. Ahmed, current writer of Marvel Comics’ Black Bolt series and author of 2012 fantasy novel Throne of the Crescent Moon, took to Twitter Tuesday to ask, “Why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism.”

Saladin Ahmed ✔@saladinahmed
hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism.

He added in a subsequent post: “yes its a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same…”

Kellogg’s responded to Ahmed on the social media network about five hours later that “Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.”

I think he’ll discover that Diversity Consultant to Fortune 500 companies pays a lot better than being one of the increasing number of tokens assuaging the guilt of the white SJWs in science fiction and comics.

Or perhaps not. Some people never learn.

BOOM! Studios is excited to announce ABBOTT, a new, original comic book series launching in January 2018 from Hugo Award-nominated writer Saladin Ahmed (Marvel’s Black Bolt, The Crescent Moon Kingdoms novels) and artist Sami Kivelä (Black Mask’s Beautiful Canvas) about a female journalist of color in 1970s Detroit named Elena Abbott who investigates a series of grisly crimes the police have ignored—crimes she recognizes to be the work of a dark magical force—the same force that murdered her husband 10 years ago. As she looks for clues, Abbott puts herself in the crosshairs of a mysterious power out for more blood, all the while navigating a harsh social environment that’s structured to protect the powerful, and prevent access to change.

“Abbott is a brilliant, tenacious reporter covering everything from organized crime to police brutality, but she’s a shell of her former self,” says Ahmed. “She knows she won’t be whole until she unravels the mystery of her husband’s murder.”

Born in Detroit, Ahmed had been wanting to write a story set in his hometown, especially during a pivotal moment in its history.