After embracing diversity and inclusion, Bounding Into Comics is no more:
John F. Trent founded Bounding Into Comics over a decade ago to provide a Christian and conservative alternative to the corporate shills at CBR, Screen Rant, Kotaku, and IGN. While those outlets pushed DEI initiatives and woke activism disguised as journalism, Trent built something different with truthful, hard-hitting coverage that actually held the entertainment industry accountable.
The site exploded in popularity, reaching three to five million views in peak months. Trent became the most important investigative journalist in pop culture, uncovering activist statements and industry malfeasance that everyone else either ignored or actively covered up. Geeks and Gamers, Friday Night Tights, Yellow Flash, and The Quartering built entire YouTube channels reading Trent’s research aloud. His work formed the backbone of alternative pop culture commentary.
Then the company was sold. In 2023, The Publisher Desk acquired Bounding Into Comics and immediately began gutting what made the site successful. The new owners demanded Trent tone down rhetoric against LGBTQ activism, stop criticizing the replacement of white characters in films and comics, and eliminate negative commentary about Disney to appease advertisers.
The Publisher Desk wanted to transform Bounding Into Comics into another corporate mouthpiece indistinguishable from the sites it was created to oppose. They told Trent to remove his Christian viewpoint from articles and eliminate his anti-LGBTQ stances. The message was clear: conform or leave.
Trent chose his principles and left a month later.
And somewhere, John Trent is smiling…
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