As much as the NFL hates public discussion of its obvious activities in a) occasionally scripting the results and b) putting a thumb on the scale to reduce margins of victory, it’s almost certainly going to continue, although perhaps in a more circumspect manner, due to the costs of not doing so.
Via Austin Karp of Sports Business Journal, the game between the Bills and the Chiefs generated an average audience of 57.4 million. That’s a record for the AFC Championship and the most for any conference championship game since Giants-49ers had an audience of 57.6 million in 2012. The Bills-Chiefs game landed in the late window, which drew 56.7 million for Lions-49ers a year ago.
The bad news is that the audience for Commanders-Eagles in the early game was way down. Last year, Chiefs-Ravens racked up 55.4 million. This year, the NFC Championship did 44.2 million. It’s a drop of 13.2 million.
This isn’t about big markets vs small markets. The Redskins and Eagles are major, historic franchises, with strong support from their fans. But the Redskins aren’t an elite team yet and the game was a blowout . I don’t know what the cost of 13.2 million lost viewers is, but I know that it’s more than enough for the NFL to do whatever it feels it has to do in order to prevent it from happening. It’s not an accident that we don’t see the Super Bowl blowouts anymore, and I doubt we’re going to see many going forward in the conference championship games either.
The problem is that most people aren’t as invested in the season’s champion as they are in their team. That’s why the blowouts are more costly in the postseason than in the regular season, and even more so the deeper into the playoffs we go.
And the observable reality is that far more people turned off a game because Saquon Barkley was running over the Redskins than because the refs ended a dangerous Buffalo drive in the 4th quarter with a questionable spot that favored Pat Mahomes and the Chiefs again.
Yes, I continue to call them the Redskins. My grandfather was a Redskins fan, and we all know it’s only a matter of time before President Trump issues an executive order instructing the NFL to restore the traditional name and logo to the franchise.