Life is not a 1980s fantasy novel. Sometimes, the Dark Lord triumphs. After giving up writing science fiction in favor of cat porn, my onetime blog traffic rival, John Scalzi, has laid down his blog pen and passed on the Whatever torch.
In 2012, John Scalzi’s blog was the place to be for anyone interested in science fiction. His blog popularity and traffic as an influencer led to him getting massive multi-million dollar contracts at Tor Books and industry insiders giving him multiple Hugo Awards. In 2016, Scalzi revealed a small chink in the armor of his online presence, as he reported his blog traffic as falling, coinciding with the first election of Donald Trump as President of the United States. With his push toward extreme liberalism and social justice, Scalzi turned off a portion of his originally military sci-fi reading audience as he pivoted toward what he perceived to be mainstream clout.
His blog saw an 11% traffic drop from a 2015 self-reported number of 5.8 million site visits (close to 500,000 a month) in that year, but it seems to have gotten far worse in recent years as his online persona has made sure that half the country or more is not interested in what he has to offer with his extreme political takes. It’s gotten so bad that he doesn’t report his blog stats at the end of the year anymore, instead giving updates about his life in general. He vows in 2025 he will “spend more time on friendships and community,” which is usually a self-reflection that things are not going very well.
Despite his not posting his stats, using online statistical sources, Fandom Pulse estimates his monthly traffic to be anywhere from 150,000-200,000 on an average month, less than half of what it was only eight years ago. Fandom Pulse, by contrast, is doing well over 300,000 per month in our first month full time, making this Substack the most trafficked blog in science fiction.
Another sign John Scalzi doesn’t view his blog traffic as doing well is that he’s now conscripted his daughter to take over Whatever. She posted, “Hello, everyone! If you saw my father’s post yesterday, then you know that some changes that have been in the works for a while now are finally here. Mainly, I have been passed the torch that is Whatever, and I plan to carry it proudly.”
I wish both The Artist Formerly Known as… well, in the spirit of leaving history in the past, let’s just call him Neil Gaiman’s good friend, and the new Whatever blogger well. No, don’t laugh. I have absolutely nothing against Athena, and it was always Scalzi’s fans who used to infest the blog comments here that were more in my sights than the man himself. He mostly served as a useful metric, given Whatever’s onetime status as The Most Popular Blog in Science Fiction.
It’s a little sad, actually. Beating up on Brandon Sanderson is redundant; the man self-flagellates more than one can possibly kick him, and I couldn’t even name most of the SJW pets and never-weres that have replaced Scalzi as Tor’s Award-Winning authors. The transformation of Whatever truly represents the end of an era, a stupid and mediocre era, to be sure, but an era nonetheless. David Weber is gone, Neil Gaiman is done, George RR Martin is done, John Scalzi is petering out, Brandon Sanderson has gone rogue and is nuking his fan base; the genre publishers simply never developed my generation of fantasy and science fiction writers and there is very little coming up behind them in the mainstream.
And yet, we not only survive, we thrive. Whatever is gone. Tor Books is next. But you can be absolutely certain that the dark empire of Castalia will continue to grow and expand.
The silence was the most terrifying thing. Not the absence of sound, but the absence of life. Birds no longer sang, their vibrant melodies replaced by an eerie stillness. Laughter, once a common thread weaving through the tapestry of human existence, had vanished, leaving behind a chilling emptiness. The whispers of the wind through the trees, once a comforting lullaby, now sounded like mournful dirges. Even the gentle hum of the world, the subtle symphony of existence, had been extinguished, leaving behind a suffocating vacuum where hope and joy once thrived.
And somewhere beneath his black velvet hood, in the shadows where no one could see, the dark lord smiled.