American automotive buffs are not happy with Ford permitting its new electric vehicle to wear the Mustang brand as a skinsuit:
Recently Ford revealed a new all-electric 4-door crossover SUV. Then labeled it a Mustang Mach E. There is a 50min video of the reveal on YouTube. In the comment section people are seeing the complete inversion of an iconic car brand and they’re not happy about it.
Based on the diversity hires shown from the design team, I’m not surprised they have no understanding of the Mustang brand.
I look forward to reading Corporate Cancer soon.
Although I’m not an American muscle car guy, I can sympathize. I wasn’t happy when Ford acquired and trashed the Jaguar brand either. But seriously, diversity or not, how hard is it to grasp that a Mustang is a sports car, not A 4-DOOR UTILITY VEHICLE?
Speaking of Corporate Cancer, the paperback is now available at Amazon and at a discount at Castalia Direct.
It may interest readers to know some of my predictions in the book are already coming to pass, such as the continued targeting of the Internet giants by national tax authorities.
The Czech government approved a seven percent digital tax proposal on Monday aimed at boosting state coffers by taxing advertising by global internet giants like Google and Facebook, the finance ministry said. The tax would apply to companies with global revenue over €750 million ($826.5 million) annually, 100 million crown ($4.32 million) turnover in the Czech market and a reach exceeding 200,000 user accounts.