This. So very much this.

The invaluable Nate explains how Generation X has killed The Beatles for good.

GenZ has never heard the Beatles and likely never will… because GenX hates them and never played them for their kids in GenZ.

He’s absolutely right. Neither Spacebunny nor I ever played any of their songs for our kids. Prince, yes. AC|DC, yes. David Sylvian, absolutely. Handel, Bach, Beethoven, Mozart, The Eagles, The Beach Boys, and even Duran Duran, yes. But no Beatles, no Rolling Stones, and they are far more familiar with The Hu than The Who.

In the amusingly damning words of one GenZ metal guitar player, “The Beatles will be around about as long as Justin Bieber.”