A Boomer booms about how rock and roll is dying with his generation and nothing will ever be that good or important again:
Jazz died off as a mass genre for two reasons. First, as Mark Gauvreau Judge wrote in his fun 2000 book, If It Ain’t Got That Swing, postwar economics and the rise of bebop as a counterforce in jazz greatly killed off the big bands of the 1930s and ‘40s, but the complexities of bop led many teenagers in the 1950s to seek out rock and roll as a simpler music style to dance along with. Capitol Records putting the full force of their PR team behind The Beatles when they arrived in America in early 1964 cemented rock and roll as the dominant musical genre for teenage whites, as Nat “King” Cole, who helped make Capitol a dominant force in America in the 1950s, discovered to his horror when he called their flagship Los Angeles office that year and the receptionist answered “Capitol Records – home of The Beatles!”
However, by the beginning of the 21st century, rock’s dominance was already on the wane when first Napster and then Apple’s iTunes radically altered how consumers access music. MTV, which gave rock a new lease on life after music industry fears in the early ‘80s that video games would replace their product as teens’ primary consumer spending good, was itself a spent force by the mid-to-late 1990s.
Hence, the nostalgia that many rock fans feel, with little or no new product that’s equal to the material produced during rock and roll’s heyday.
There is some truth concerning the way in which the atomization of culture is preventing the monocultural dominance by whatever the mainstream media corporations decided to push on teenagers. But the idea that there is little or no new music that is equal to that produced during what Boomers consider to be rock’s heyday is patently absurd.
Today little Japanese girls wearing maid outfits not only rock harder, they play their instruments much better, than all the rockers of the 1960s and the vast majority of those of the 1970s. And there isn’t a single guitarist of that generation who could ever shred as well as the average YouTube guitarist today.
Boomers like the author simply don’t understand that the fact music isn’t being played on the radio or on the evening television variety shows on ABC, CBS, and NBC doesn’t mean that it doesn’t exist.