One wonders what they imagined the likely outcome was going to be:
Rare.us, the viral content site launched by Cox Media in 2013 to take on the ever-evolving digital landscape from a right of center lens, will shut down at the end of the month, according to Facebook posts by its top editors.
Why it matters: It’s another example of a viral website built on Facebook traffic that is shutting down after Facebook announced it would be making changes to its News Feed algorithm to weed out publisher content.
Rare has amassed 2.3 million Facebook fans since launch. The site’s traffic peaked in 2014 at around 22.5 million global unique visitors, according to Quantcast. The site’s global traffic had fallen to 5.5 million global unique visitors in February of 2018.
Last week, LittleThings, a 4-year-old publisher which built an audience by sharing happy stories on Facebook, also shut down, citing Facebook News Feed changes.
It’s heads they win, tails you lose. No matter what you do, they’re not going to let you win. No matter how big you get, they won’t hesitate to cut off their own nose if that’s what it takes to trip you up. So don’t play their game!
Know your enemy. ALWAYS know your enemy. And build your own platforms.