The NFL appears to have crossed a tipping point. This is beginning to exceed the magnitude of the decline I expected, which I guessed would be on the order of 20 percent.
Week 10 year-on-year ratings
-24{88a02c37312b58984d480c9cf058b7b44c455fac6f8ac67f26e2263a33380048} Late DH
-22{88a02c37312b58984d480c9cf058b7b44c455fac6f8ac67f26e2263a33380048} SNF
-02{88a02c37312b58984d480c9cf058b7b44c455fac6f8ac67f26e2263a33380048} TNF
-22{88a02c37312b58984d480c9cf058b7b44c455fac6f8ac67f26e2263a33380048} Early DH
-10{88a02c37312b58984d480c9cf058b7b44c455fac6f8ac67f26e2263a33380048} Various single
A number of these were good games too, including Dallas-Atlanta, New England-Denver, and Minnesota-Washington. We may see numbers south of -30{88a02c37312b58984d480c9cf058b7b44c455fac6f8ac67f26e2263a33380048} before the end of the season, which would be truly shocking. No wonder the behavior of the owners and the league office is getting increasingly strange.